ASSEMBLAGE Newsletter N°42 - December 2011

EDITORIAL
BY Philippe Marion

NEW BRANDS

HOT

EVENTS & MARKETS

NEW AWARDS

FRESH FROM THE PRESS

GOOD PRACTICE

TASTING

PEOPLE

AGENDA

B&G HISTORY

Hot

 > ESTONIA: Now broadcasting: Elu veinimoisas vol.2!

Discover some parts of the 10 episodes of the original film on this link.

View the pictures of the national lauching event in presence of the cast, and what consumers see in stores nationwide and in the press!

"Elu Veinimoisa N°2" (La Maison du Vin N°2) was filmed at Chateau Magnol in July 2011. The cast consisted of seven extraordinary musicians and singers: Mihkel Mattissen, Maarja Liis Ilus, Tanja Mihhailova, Ivar Must, Lenna Kuurmaa, Sven Lohmus and Getter Jaani. They were all accompanied by Alari Kivisaar, famous radio and television showman and photographer!

After the successful eight episodes of the first version of this Estonian reality show, broadcasted in 2010 and featuring Barton & Guestier wines and other famous Estonian artists, the sales of B&G wines in the country tripled!
Prike, B&G’s distributor did therefore not hesitate one second to renew the experience this year. Excellent strategy: Barton & Guestier wine sales have broken all records!




Newsletter contact:
Petra.Frebault@barton-guestier.com
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