|
|
 |
|
> Duty free
TFWA - Tax Free Fair - Cannes
Many customers and prospects among the almost 6000 visitors of the fair, paid a visit to Barton & Guestier’s booth at the famous Palais des Festival in Cannes last September. The attractive giftpack offer, a must for all Travel & Retail shops, met huge success.
Barton & Guestier was also partner of the Heinemann golf and petanque tournaments organised on the occasion of the Fair. Winning participants received ThomasBarton Réserve Privée Médoc in its luxury giftpack. |
 |
 |
 |
B&G wines are present in Duty Free outlets worldwide, as shown by the pictures hereafter.
Netherlands: Schiphol Airport: with Château Barrail Laussac on promotion. |
Estonia: Tallinn - B&G Reserve Varietal lightboxes and Thomas Barton on tasting
 |
Heinemann Gala Dinner
November, the 9th, 2011
To celebrate the end of their annual seminar, 220 guest were invited by Gebr Heinemann on board of the impressive "Louisiana Star".
For this special occasion, B&G was the unique wine-partner and supplied various wines for aperitif and to pair with the different dishes: B&G Sparkling Chardonnay, B&G Reserve Chardonnay - IGP Oc, Les Charmes de Magnol Bordeaux Rosé and of course Château Magnol, AOC Haut Médoc, Cru Bourgeois. |
 |
Three double magnums of Château Magnol 1993 were offered as special prize by Mr Heinemann (pictured on the left)!
> JORDAN
 |
B&G Reserve Cabernet Sauvignon and Chardonnay were in the spotlight competing with art, cars and jewelry!
Both events were organized with the help of Ms. Rana Haddadin, VIP Sales Manager at Union Marketing Group, B&G’s distributor.
On October 6th, 2011 some new innovative artists were introduced into the community of the Nabad Gallery by Ananasa in Amman, which is featuring local Jordanian artworks. Two hundred people attended the event and enjoyed B&G Reserve Varietals.
On October 22nd and 29th, 2011, B&G Reserve varietals were proposed to 250 VIPs attending the opening cocktail for the joint event organized by the Ghargour Company selling Mercedes cars and the Imsee Jewelry company. |
 |
> Nigeria
 Thomas Barton Reserve wines in concert!
We do not exactly know if Johannus Sebastien Bach and Joseph Frantz Haydn were personal friends of Thomas Barton. What we do know for sure is that Thomas Barton Reserve wines inspire Nigerian musicians! Thomas Barton Reserve wines are accompanying various concerts in October, November and December throughout the country.
Thousands of consumers will have the occasion to taste the wines. Radio spots will promote Thomas Barton and Barton & Guestier wines during the same period.
The concert pictured is the Luxury concert that was the second organised by Smooth FM radio station on November 5th. The concert was themed ‘Love Music Love Life’ which is also the radio station’s slogan. The concert featured performances by three artists- American Saxophonist Pamela Williams, South African Jazz Guitarist Jimmy Dludlu, and Nigerian singing sensation Asa.
The event was mostly targeted at lovers of Jazz music and the audience was made up of a mature crowd, particularly those in the VIP sections which included MDs and CEOs of multinational companies and top media personalities. This was an ideal opportunity to showcase a Premium brand such as Thomas Barton.
The audience was divided into three categories: General seating for 600 people, 32 tables for 320 VIP guests, and the VVIP lounge for 100 guests. Thomas Barton was used to support the event in the VIP section and the VVIP lounge. The wines were available on each table for the VIP guests. In the VVIP lounge, a well branded stand was set up to ensure high visibility. The guests were served at their tables while they enjoyed the performances. Brand visibility was high in a number of ways: the stage projections showed the logos of the brands intermittently. The event programme had an advert of Thomas Barton with the importer’s details at the bottom; the presenter also mentioned Thomas Barton wines a number of times when he appreciated the sponsors of the event. The pre-event radio announcements, newsletter and mobile advert (in form of a branded bus) also featured Thomas Barton.
> China
The CnD forum "One Goal in mind, Win the Future" held in Xiamen from October 12th to 16th 2011 was another tremendous occasion to present Barton & Guestier wines; to trade and press More than 700 people, consisting of C&D customers and sales staff attended the event presenting the B&G brand positioning, brand vision, image design and marketing plan for the Chinese market.
> Belgium
Barton & Guestier’s Ignacio Marcos and Cliff van Steene (pictured on the left) of Renty & Vanhoutte, one of B&G’s distributors in Belgium, were present on the B&G booth at HORECA Flandres in Gent, last November. Numerous brasserie, restaurant and hotel owners visited the booth and tasted the range of Barton & Guestier wines. |
 |
 |
> RUSSIA
B&G Cooking classes in Samara!
During the month of October, Alexandra Vnukovskaya, B&G Sales Manager, animated cooking classes for a serie of top-restaurants and private clubs in Samara. The goal was to find the perfect food & wine pairing. While the Chefs of the restaurant teached and talked about the cooking, the sommeliers experienced to find the perfect wine match. Thomas Barton Reserve Médoc, B&G Gold Label Rosé d’Anjou, Châteauneuf du Pape, Margaux, Côtes du Rhône and Beaujolais were among the favorites.
In addition, the recipes from Château Magnol’s Chef Frederic are also published on the website of one of the most famous national Culinary TV shows.
Consumers can propose their own recipes for participation and win many prizes. View more : www.edimdoma.ru/groups/236/posts/1586
The events found large attendance and were related in local and national press!
www.alcohall.ru/show_news_116.html
www.arriva.ru/articles/view/778/ |
> Taiwan
Thomas Barton Reserve, Château Magnol, Prince Noir, Gold Labels and other B&G wines were presented by B&G distributor Niko Link at the 1st. Bordeaux Wine Exhibitionof Decanter organised in September.
Thomas Barton Reserve wines are also on advertising in the Decanter November and December issues of this year.
> Canada
Ontario launch of Partager Reserve Varietals and October blitz
Increasing presence of Partager Reserve Merlot and Cabernet Sauvignon on the Ontario shelves since the launch last September. Advertising in Food & Wine Drink magasine and online banners in Toronto Star and www.winealign.com accompanied the launch. In addition, Partager Merlot is also on an Airmiles program.
To increase the number of LCBO stores from 150 to 225, a special Blitz was organized from October 16th to 20th. Barton & Guestier’s Philppe MARION and winemaker Laurent PRADA, as well as Charton Hobbs Sales Reps visited a maximum of outlets in Toronto, Ottawa and London. Of course winemaker dinners with journalists in presence of Charton Hobbs management, were also part the Blitz ! Press reviews are on line in the B&G Pro Club of www.barton-guestier.com!
"La Grande Dégustation", Montreal’s yearly wine fair took place from 27 to 29th October. Barton & Guestier welcomed numerous customers on its booth and presented Thomas Barton Reserve wines and Les Charmes de Magnol Médoc, Bordeaux Blanc and Rosé. Pictured here: Jean Luc Letourneux, Thierry Roussille, Clémentine Quéraud.
The Fair finished with a dinner of the Charton Hobbs Sales Force and suppliers at "Chez Alexandre" restaurant. |
 |
 |
Pictured "Chez Alexandre", from left to right:
- Michel Veilleux, VP Sales Charton Hobbs Québec
- Clémentine Quéraux, B&G Brand Ambassador
- Hervé Robert, Export Manager Maison Delas
- Danielle Barette, Private Imports Charton Hobbs Québec
- Laura Garrigue, Export Manager, Gérard Bertrand
- Serge Guy Cloutier, Représentant Restauration Québec City, CH
- Paola Korach, Export Manager, Viña Santa Carolina, Chile.
- Thierry Roussille - Wines Prom Agency. |
The Québec week was completed by sales visits to the different SAQ outlets. Pictured here: SAQ Chambly, Rive Sud, Monégérie with Carl Bessette, wine consultant SAQ and Pierette Nault, sales representative of Charton Hobbs. |
 |
 |
On October 25th, 2011Thomas Barton was the special invitee at the University Club of Montreal, where a winemaker’s dinner was organised with Chef Christian D’Astous. 60 selected guests enjoyed the excellent dinner and fine wines of Thomas Barton Graves Blanc, Bordeaux, Saint-Emilion and B&G Silver Label Côtes de Provence. |
A special wine dinner was organised at the Oakville Golf Club House in Toronto.
Pictured: on the left Mrs. Kristine Bach and on the right Mr. Ed Bajus from Charton Hobbs |
 |
 |
Pictured: Mr. Thierry Roussile and Mr. Duncan Hobbs both awarding the lucky winner of a wine basket in the middle. |
> USA
B&G wines are definitely back in the USA where nationwide actions help to promote the wines. At the same time as the excellent "Barton & Guestier Stay Kool" operations (see "Good Practice") in the Off Trade, the B&G Brand Ambassadors continue the On Trade promotions of Barton & Guestier and Thomas Barton Reserve wines across the country. Here follow some examples.
The launch of the Thomas Barton Reserve range in the US took place in the world famous and Iconic Joe Stone Crab restaurant in Miami Beach on Thursday, October 20th. The event was in association with "History Miami" which is the umbrella brand for the History of Miami museum and the "Flagler Street Society" which is an organization created to bring young professionals together for networking and social events at Iconic Miami restaurants, hotels, lounges and bars.
The launching event in presence of the B&G management team (see picture), had around 200 people who enjoyed Thomas Barton Reserve Graves Blanc and Saint-Emilion as well as Joe’s famous Stone Crab claws. (www.joesstonecrab.com/) |
 |
 |
Pictured from left to right:
Mr. Olivier MARC - General Manager Barton & Guestier, Mr. Philippe MARION - Sales & Marketing Director B&G, Mr. Hubert SURVILLE, GM Barton & Guestier USA. |
In Chicago, a French Wine Dinner took place on November 3rd, in the Signature Room , a restaurant situated on the 95th floor of the Hancock Tower, one of the biggest towers of the city, attracting thousands of tourists each year.In addition of the B&G Gold Label Beaujolais Villages, 6 other B&G wines (see menu below) were presented to VIPs and journalists who attended the event by B&G Brand Ambassador Delphine Blanchot.
 |
B&G Bistro Pinot Noir, B&G Reserve Chardonnay and Merlot, and B&G Gold Label Macon-Villages were listed for the opening of "Kris Bistro", the restaurant of the Culinary Institute Lenôtre, on October 4th. Read more about Kris Bistro by clicking on the link: www.krisbistro.com.
For news on B&G instore tastings, also have a look at our Facebook Fanpage (www.facebook.com/bartonguestier) and particularly, the photo albums: New York, Miami, Chicago and New Jersey! |
In New York, Bordeaux wines are on also promotion The three giant wall paintings, of which one in Chelsea and one in Soho pictured below, have been financed by the Bordeaux Wine Council.
|
|
|
|
