ASSEMBLAGE Newsletter N°42 - December 2011

EDITORIAL
BY Philippe Marion

NEW BRANDS

HOT

EVENTS & MARKETS

NEW AWARDS

FRESH FROM THE PRESS

GOOD PRACTICE

TASTING

PEOPLE

AGENDA

B&G HISTORY

History

 > Since 1725 - USA

Although often referred to as boring and irrelevant, history, and especially the history of Barton & Guestier is passionate and rich. Almost three centuries of wines, labels, markets, people and passion...

View with us some interesting labels, like B&G Cognac delivered to the New York Ritz Carlton Hotel, and also "promotional" material of our company used on the Andrea Doria!





The following pictures of the "Taste Vin & Clé de la Cave - Barton & Guestier" were sent to us by Mr. Bart Malone, the director of the Maritime Museum of New Yersey and diver on the ocean liner "Andrea Doria". This "TasteVin" has been offered to him by a relative to a wine steward aboard this vessel between 1954 and 1956. While diving on the Andrea Doria Mr. Malone found some similar keys and contacted our company. The presence of this item on board, let us think that B&G wines were on board of this famous vessel too.

Find hereafter some more information on the SS Andrea Doria: (Source Wikipedia):

SS Andrea Doria was an ocean liner for the Italian Line (Società di navigazione Italia) home ported in Genoa, Italy, most famous for its sinking in 1956, when 46 people died. Named after the 16th-century Genoese admiral Andrea Doria, the ship had a gross register tonnage of 29,100 and a capacity of about 1,200 passengers and 500 crew. For a country attempting to rebuild its economy and reputation after World War II, Andrea Doria was an icon of Italian national pride. Of all Italy's ships at the time, Andrea Doria was the largest, fastest and supposedly safest. Launched on 16 June 1951, the ship undertook its maiden voyage on 14 January 1953.
On 25 July 1956, approaching the coast of Nantucket, Massachusetts, bound for New York City, Andrea Doria collided with the east-bound MS Stockholm of the Swedish American Line in what became one of history's most infamous maritime disasters. Struck in the side, the top-heavy Andrea Doria immediately started to list severely to starboard, which left half of her lifeboats unusable. The consequent shortage of lifeboats might have resulted in significant loss of life, but the efficiency of technical design of the ship, which allowed it to stay afloat for over 11 hours after the ramming, the good behavior of the crew, the improvements in communications and the rapid responses by other ships averted a disaster similar in scale to that of the Titanic in 1912. 1,660 passengers and crew were rescued and survived, while 46 people died as a consequence of the collision. The evacuated luxury liner capsized and sank the following morning.
The incident and its aftermath were heavily covered by the news media. While the rescue efforts were both successful and commendable, the cause of the collision with the Stockholm and the loss of Andrea Doria generated much interest in the media and many lawsuits. Largely because of an out-of-court settlement agreement between the two shipping companies during hearings immediately after the disaster, no determination of the cause(s) was ever formally published. Although greater blame appeared initially to fall on the Italian liner, more recent discoveries have indicated that a misreading of radar on the Swedish ship may have initiated the collision course, leading to errors on both ships.
Andrea Doria was the last major transatlantic passenger vessel to sink before aircraft became the preferred method of travel.

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Petra.Frebault@barton-guestier.com
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