> Product Placement - B&G wines in Dutch Movie Soof 2

Barton & Guestier wines can be seen in the Dutch romantic comedy Soof 2 that will be released in December 2016. B&G wines were already in the spotlight in the first edition of SOOF (2013), resulting in an increase of brand awareness and sales.

Product placement is a very efficient way of promotion, much more than traditional advertisements, including on TV. At the movies, the consumer is emotionally involved and invested: it was his choice to go to see that film, unlike TV-ads, which are not always adapted to the audience.

Of course, when product placement in movies is linked to instore promotions, then the result is optimized. In the Netherlands where B&G wines are available at Jumbo stores, the wines will be equipped with neckhangers allowing consumers to win free entries to the movies!