Assemblage Newsletter N°57 - October 2016
  Editorial by Philippe Marion

EDITORIAL
BY Philippe Marion

NEW BRANDS

HOT

EVENTS & MARKETS

PRESS REVIEW & AWARDS

GOOD PRACTICE

FOOD & WINE PAIRING

PEOPLE

AGENDA

B&G HISTORY

 
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Newsletter contact:
Petra Frebault

 

 > THE B&G EXPERIENCE

Philippe MarionWe want to bring the world top quality wines that are a source of emotions and inspirations.

Achieving pleasurable experiences and being considered as an emotional being are two of our deep needs. The consumers want to break away from the rational and the functional, they want to be involved and implicated. As a brand, in addition to the aesthetics and educational part, we have to provide them with an exclusive meaningful experience, emphesizing inter-activity, connectivity and providing a feeling of belonging. Meeting the B&G team or coming to Château Magnol is a first step, but there is much more to it.

Today mobile technology is part of the consumer's behaviour. Many use social media to find out more about wines: notes, Best Buys and above all comments from friends or other consumers. Every day new applications see the daylight. Today we are connected with a small number of our consumers via our social media, Facebook, Twitter, Instagram and YouTube, and with those who participated in our photo competition or who contact us for questions or information. But we need to do better.

The coming months we will work with some focus consumer groups on their expectations, develop plans to get connected with the greatest possible number of B&G winelovers and how to provide them with an exclusive B&G Experience. More news will follow in the next issue of Assemblage.

In the meanwhile, let's stay connected!

À votre santé !

Philippe MARION
Sales & Marketing Director

 
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