Assemblage Newsletter N°57 - October 2016
  Events & Markets

BY Philippe Marion










  Download PDF version


Newsletter contact:
Petra Frebault


 > Duty Free

Barton & Guestier was present in a brand-new booth situated in the Red Village at TFWA in Cannes, early October. Numerous customers and prospects visited the booth to taste the newly launched wines and to discover the latest giftpacks, including the 2-bottle giftpack for Château Magnol.

Barton & Guestier is also sponsor of the Travel Retail Challenge organised by Drinks International. B&G Sales & Marketing Director Philippe Marion (pictured on the right) handed one of the Trophies to the team of Dubai Duty Free in the category of Best Single Location.

During the award ceremony all the guests enjoyed La Villa Barton Côtes de Provence Rosé, Héritage and Château Magnol.

The lucky winner of the prize draw was Mr. Anthony Fletorides, GM of DFASS UK; he received a Magnum bottle of Château Magnol.


Great visibility for B&G wines in Duty Free stores in Ekaterinburg airport during the month of September.

At the same period in Port Alliance Shop - Sheremetyevo, B&G wines were on tasting for the greatest pleasure of all passengers.

 > Austria

Barton & Gustier at the top of the world!

B&G was proud to be the official and exclusive wine supplier of a very prestigious lunch at the Gipfel Restaurant, located at the Kitzsteinhorn, a glacier of 3029 meters in the Alps in Austria!

The event, called Hochgenuss in German (great pleasure), happens twice a year and bookings are full several months prior to the date. The idea is to invite one awarded Austrian Chef to cook in the cuisine of the Gipfel Restaurant. For this edition that took place on October 9th, the restaurant was honored to receive Chef Hubert Wallner, the owner of the prestigious restaurant "Saag" in Wörthersee (a famous lake in Austria).

Guests have enjoyed 8 courses, each being more refined than the last. B&G was pleased to serve its finest wines to pair with this exceptional menu, among which B&G Passeport Sancerre 2015, Thomas Barton Réserve Privée 2010 and the excellent Chateau Magnol, 2005 vintage!

Cyrielle THIBOT (B&G marketing team) was pleased to join the event to introduce the Barton & Guestier winehouse and share her passion for B&G wines. She had an unforgettable experience and received many thanks from all invitees!

Thanks to our Wein 4 Senses team for this fantastic opportunity to promote B&G wines; thanks also to the Gipfel Restaurant team and the Chef Hubert Wallner for their kindness and their warm welcome.

 > Belgium

Since September Morgane Rey (pictured 4th from the left) was appointed B&G Brand Ambassor for Belgium. Morgane travels around the country for the promotion of B&G wines.

The picture on the right was taken during the staff tasting at Restaurant Taverne "Au Roy Henry" which is the oldest restaurant of the Ostende sea dike, also called the Saint Tropez of Belgium!

 > Kazakhstan

Discover the Bistro Girls Night Out shop window in Kazakhstan. Irresistable!

 > Mexico

Good times for B&G wines in Mexico starting with a special mention of 91 points for Château Magnol in the famous Mexican lifestyle guide Alfombra Roja.

In addition B&G Brand Ambassador Claire Bigot takes care of the promotion of B&G wines in Mexico, with wine dinners, Live Aqua where Chef Hernan Griccini set up a special menu to propose the perfect match with B&G Bordeaux white, red, Château Magnol and B&G Sauternes.
Claire commented all the pairings for the greatest pleasure of all the guests.

 > Northern Ireland

B&G's Solange Galan, Château Magnol & Education Manager travelled to Belfast for a Trade Tour, Master Classes and a Wine Dinner.

The first Master Class featured B&G Réserve Varietals and Thomas Barton Réserve wines for the McKeever Hotel Group. The next day, it was the Clayton Hotel that hosted the second Master Class with a focus on B&G Réserve Sauvignon Blanc, B&G Réserve Chardonnay, B&G Réserve Merlot, B&G Passeport Bordeaux and Thomas Barton Réserve Médoc.

The highlight of the day was the Gourmet Dinner, held at the Clayton Hotel in association with Woodford Bourne (B&G's distributor) and hosted by Solange Galan. The event started with a drinks reception where over 90 guests consisting of VIP customers, press and bloggers, mingled while enjoying a glass of a Barton & Guestier Sauvignon Blanc and a shot of Amuse bouche. Guests were called into the Olympic Suite at 8pm by Gary McCrudden, Head of Food & Beverage. After taking their seats, a welcome speech was made by Stephen Redden General Manager of Clayton Hotel Belfast. Then Solange Galan talked through the history of Barton & Guestier, giving an in-depth explanation of the wine the guests were tasting and the reason why it was paired with each course. Head Chef William Johnston assembled an impressive 7 course Gourmet dinner which was paired with different wines from the Barton & Guestier and Woodford Bourne collection.

During the evening guests enjoyed sampling the Barton & Guestier Sauvignon Blanc , Chardonnay , Thomas Barton Réserve Médoc and Château Magnol AOC Haut-Medoc.

It was a very successful event, in aid of Cancer Focus the nominated charity of Clayton Hotel Belfast.

Pictured from let to right: Mr. Denis Broderick (Food and Wine development), Solange Galan and Stephen Redden (GM of the Clayton hotel).

Master Class at McKeever Hotel Group

Master Class at Clayton Hotel

 > Thailand

B&G wines at Rimping Supermarket à Chiang Mai

Close to 200 participants enjoyed the special food & wine event with B&G wines at Rimping Supermarket.

Participants enjoyed a huge selection of B&G wines, and delicious carefully prepared bites and learned more about Barton & Guestier, its wines and food & wine pairing.

More pictures

 > USA


La Villa Barton Côtes de Provence Rosé was present at the prestigious Food and Wine Classic in Aspen, Colorado.

This 3-day festival is dedicated to all Epicurians. The 5000 ticketed visitors per day (entry fee 1500 US$) are restaurants, sommeliers, distributors, journalists, bloggers, and VIP consumers.

Over 300 wines and luxury brands are present in the Grand Pavillon and Barton & Guestier was represented at the Provence Wines booth with La Villa Barton. Between the dedicated tastings for professionals and press, visitors enjoyed cooking demonstrations and exceptional food & wine pairings.


Best Burger & Boston Cook out

For the 3rd time, Barton & Guestier wines were present at the famous Boston Best of Burger & Cook Out events, organized by Boston Magazine. Over 3000 people attended the 2 nights. The B&G booth also welcomed trade guests from across New England-- sales force, managers, buyers.
In addition to eating Hamburgers and other great food, visitors enjoyed B&G Passeport Côtes de Provence in impactful 3-Ltr bottles, as well as B&G Sparkling Chardonnay. B&G also gave away branded sunglasses and kool bags to all the VIP customers.

Tasting of B&G wines at Franklin Liquors in Massachusetts

50 people were in attendance at Franklin Liquors on October 6th, where B&G USA'S Chris Ferraro ran a tasting of Château Magnol, Thomas Barton SaintEmilion and Graves Blanc, Héritage 290th by Barton & Guestier and B&G Passeport Bordeaux by Laurent Prada. All the wines featured are stocked at the store for the remainder of the year!
More details on Franklin Liquors events can be found here

Barton & Guestier at Jimmy Fund 4th Annual Corporate Partners Summit

On Wednesday, September 14th, the Jimmy Fund, a major cancer research foundation in partnership with Dana Farber, one of the world's leading cancer research and treatment institutes, held its 4th Annual Corporate Partners Summit. Barton & Guestier was the exclusive wine sponsor, donating cases of B&G Passeport Bordeaux Blanc for the network cocktail reception at the conclusion of the event.

Barton & Guestier at the Newport Mansions Festival

The Newport Mansions Food & Wine Festival was an excellent showcase for Barton & Guestier wines. B&G Passeport Sancerre, Chablis, Côtes de Provence Rosé, Vouvray, Châteauneuf-du-Pape and Château Magnol presented by Chris Ferraro from B&G USA (pictured), participated in the Grand Tasting on both Saturday and Sunday. With 1800 ticketed guests and over 1400 on Sunday, the Barton & Guestier brand was exposed to over 3000 guests from a wide geographic range: Florida, New Jersey, New York, Connecticut, Massachusetts, Rhode Island, New Hampshire, and Maine. Barton & Guestier also participated in the Newport After Dark event on Saturday night featuring B&G Côtes de Provence Rosé, the exclusive rose at the sold out and sought after event. More information on the event is available at the website

Famous French Chef de Cuisine Jacques Pépin was also present at the Festival


B&G Côtes de Provence Rosé at the Windy City Wine Festival

Despite the rather bad weather, visitors of the Windy City Wine Festival, Chichago's biggest wine consumer event (September 9 and 10), came in big numbers and with a lot of enthusiasm. The booth of the Provence Wines was one of the biggest attractions of the Fair. People sometimes had to wait several minutes before accessing the booth and over 3000 glasses of wines were served. B&G Passeport Côtes de Provence was one of the 16 Cuvées present and was much appreciated including by members of the local media Chicago Sun Times and TV channel CBS Chicago.

Héritage 290th by Barton & Guestier at the
Land of Wines and Festivals!

Héritage 290th by Barton & Guestier was enjoyed by over 200 trade & consumers at the Land of Wines and Festivals. Attendants were transported to experience the region's riches: arts, festivals and of course wine. Héritage 290th, a fabulous Rhone Blend, was highlighted in interactive pavilions and showcased by Chicago Sommelier & Wine Director of Maple & Ash, Belinda Chang.


La Villa Barton at OCEAN DRIVE

Barton & Guestier was the official wine sponsor at the Swim Suit event in association with the Ocean Drive magazine in Miami where the brand received great exposure including on social media (over 2 million impressions).

Editor-in-Chief, Jared Shapiro and Publisher, Courtland Lantaff were joined by swimsuit supermodel and cover star Hannah Ferguson on Thursday, July 14th at Delano South Beach. Ferguson arrived wearing a Vatanika gown and Sergio Rossi sandals at the invitation-only event that transformed the stunning Delano South Beach pool into a steamy swimsuit backdrop to feature a preview of Jantzen's 2017 collection. No wine could better fit the "hot" event than La Villa Barton Côtes de Provence Rosé. All VIPs including Perry Ellis, chairman Oscar Feldenkreis and international photographer Randall Slavin along with leading tastemakers and the supermodels enjoyed B&G's trendy, fruity and estate bottled rosé during dinner and throughout the event.

The event was also broadcasted by other local media and newspapers, such as CBS Miami News and Miami Herald.

 > Vietnam

B&G at the Best Sommelier of Vietnam competition.

Barton & Guestier wines were part of the wines for the blind tasing at the Best Sommelier of Vietnam competition organised by Sopexa in the Equatorial Hotel.

B&G wines were also served to all the invitees during the cocktail reception and award ceremonies.

The competition was very successful and the winner will join the Asian Best Sommelier competition organized in December, where another B&G wine will be part of the competition. Keep the secret!

Enjoy our wines responsibly - © Barton & Guestier 2010 - Terms & Conditions