Thanks to a brilliant idea from the B&G USA team, the B&G Kool Racks, available in almost every wine store in the US, benefit a new outfit!
The team developed 4 season visuals printed front/back on 2 carton headers that fit over the top of the B&G Stay Kool rack. The shop owner only has to change the side and benefits of a brand new attractive rack.
Each season has its own slogan and refers to life's special events to celebrate :
- Spring: Make every occasion special - for Valentine's Day, Easter, Mother's Day
- Summer: Make this summer memorable - for graduation ceremonies, holidays, barbecues...
- Autumn:.Show all your Shades- Celebrating the seasons changing and the colors of Autum
- Winter: Toast to the Holidays-Celebrating Christmas and New Year's with B&G.
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