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> Trinidad
The Tourism Development Company (TDC) of Trinidad and Tobago partnered with B&G's importer and distiributor AS Bryden & Sons to host an important wine tasting "Taste TNT". This year the famous Chef Jose Garces was among the many chefs that took part in the event that was a showcase for local cuisines and for food and wine pairing.
B&g Rose d'Anjou - the only French and one of the five wines of the evening - received very favorable feedback from attendees and was considered the perfect match to the local cuisine. |
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> Germany
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Winning - winning was the key word for the simple and efficient incentive program run by B&G's distributor Mack & Schuhle.
For the sales force the method was simple: win points and choose a gift in the catalogue.
There were 4 ways to win points:
- For a new product listing at a private retailer
- For a second placement - on carton display or on B&G oak barrel
- For a second placement on the B&G black & gold display
- For an in-Store tasting.
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The catalogue showed a selection of presitigious gifts from photo cameras to Ipads.
For the private retailers with more than one shop, a new listing was rewarded with a trip to Château Magol for 5 people.
The action led to tremendous in store visibility emphasized by the attractive slogan "Bordeaux neu erleben: Urlaub für zu Hause" meaning "Bordeaux now, for holidays at home" and also by the possibility to win a trip to Château Magnol. |
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> Ireland
B&G Brand Manager Marine Legoupil organises tastings and events with wine & food pairing demonstrations all over Ireland to promote Thomas Barton Reserve and Barton & Guestier wines.
To know more about the history of the B&G company founder
> IRISH RESTAURANT AWARDS
 Barton & Guestier was also one of the sponsors of the Irish Restaurant Awards ceremony with Thomas Barton Reserve wines.
West Restaurant at The Twelve Hotel was awarded for "Best Wine Experience in Ireland" . This award honours Irish restaurants that strive for excellence in the service of wine, offer balanced and appropriate wine lists, and have a diverse range of producers.
The nominees were previous selected by readers of the Sunday Independent Life Magazine and members of the Restaurants Association of Ireland. Marine Legoupil was present during the ceremony.
Pictured from left to right:
Marine Legoupil, Mathieu Teulier - Winning Sommelier, Martin O'Donnell - Winnning Head Chef, Brian Fallon - President RAI (Restaurant Association of Ireland)).
For more information - see also following links:
www.irishrestaurantawards.com/winners-all.html
www.facebook.com/IrishRestaurantAwards
> Poland
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Huge visibility for theB&G Reserve range in Poland, pictured here at the Leclerc Warshaw supermarket and also available at Makro, where the wines were on advertising in the promotion catalogue. |
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> NetherlandsB&G Reserve Varietals and B&G Passeport AOC wines are now listed at the 400 C-1000 supermarkets.
The launch of the B&G Reserve Merlot, Cabernet Sauvignon, Chardonnay and Sauvignon Blanc, as well as B&G Passport Bordeaux, Côtes du Rhône and Mâcon-Villages, is in full process.
A special advertising was developed for the 134 pages counting C-1000 season catalogue, appearing 4 times per year and printed in more than 4 million samples of which aprox. 3,8 million are distributed house to house! |
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> Canada
Clémentine Quéraux, B&G Sales Manager Canada was present as the host during the Thomas Barton winemaker dinner in the Castel des Pres Restaurant in Trois Rivières, Québec on May 3rd. The goal was the perfect food and wine pairing.
After the B&G Côtes de Provence as aperitif, the 55 invitees enjoyed Thomas Barton Bordeaux and Médoc with a specially developed menu.
More about this restaurant: www.casteldespres.com.
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Pictured from left to right: Clémentine Quéraux, Claude Gauthier (Restaurant Manager), Raymond (employee of the restaurant), Serge-Guy Cloutier (Charton Hobbs), friends Claude Gauthier. |
> USA
Who drinks B&G Chateauneuf du Pape at Disney in Florida? Adults of course, or... is it our Mickey? |
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> China
The official launch of Barton & Guestier wines in China was accompanied by numerous consumer PR actions, advertising campaigns, publicity at airports and press conferences in the presence of Mr. Olivier Marc (B&G General Manager) and Philippe Marion (B&G Sales & Marketing Director).
> Indonesia
Very original ceiling lightboxes at Dian Duty Free Shop at Jakarta airport!
> Kaliningrad
Great presence of almost all Varietal and AOC wines of Barton & Guestier on the shelves of Kalingrad's supermarket stores Viktoria and Vestor.
Due to extensive trainings, tastings and promotions, especially the giftpack with 1 bottle B&G Bordeaux Red and 1 B&G branded glass, Barton & Guestier wines are present all over the country. Pictured below are supermarkts in Novosibirsk, Krasnoiarsk, Novokuznetsk and Samara. Also pictured Rotor Sales Manager for Siberia region: Ms. Viktoria Kruchinina (at Prodexpo).
Additionally, thanks to the organisation of Cooking Classes in the region and the developmentof a recipe book featuring recipes of Chef Frédéric Prouvoyeur and Château Magnol and table tents, sales are doing well in the Horeca also. |
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:-) A special mention also for Vladivostok airport, where B&G Rosé d'Anjou is pictured as one of the symbols for items that one cannot bring in its luggage. |
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> Jordan
The Indo Chine restaurant of the 5-star Hyatt Hotel in Ammam was the theatre of a Barton & Guestier wine dinner in presence of 50 invitees and B&G Sales Manager Alexandra Vnukovkaya. The event was organised by the UMG group, B&G's importer and distributor, and Mr. Alexander Hoffmann, F&B Manager of the Hyatt Hotel. (Picture N°1 - on the left Alexandra Vnukovskaya – on the right UMG PR Manager Ms.Rana Haddadin ; Picture N°2 : Members of the UMG Marketing and Sales team with second from the left : Mr. Alexander Hoffman.
Additionally during the month of April and May, B&G was the official wine during the French Week at the 5-star Inter Continental Hotel in Amman, where French Chef Mr. Emmanuel Thomas is in charge.
For both events the wine pairing was suggested by Château Magnol's Chef Fréderic Prouvoyeur. |
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> Duty free
On April 5th, B&G's Flying Wine Connaisseur Program left Château Magnol to arrive in Hamburg, where German speaking Astrid Weissenborn, B&G's interim Education and Chateau Magnol manager, realized a special training at B&G's Travel Retail partner Gebr Heinemann.
20 people from the different wholesale and distribution departments joined the training and during 4 hours, they discovered the B&G history and learned about French wines and the AOC system and played funny educational games such as the aroma game and blind tasting... In total 15 B&G wines have been tasted among which the new B&G Passeport range. Like at Château Magnol, at the end of the session, all the students were introduced in the Cercle of Friends of Barton & Guestier, swearing fidelity to Barton & Guestier forever and becoming true B&G Brand Ambassadors.
The day finished at the East Hotel, a fantastic and design hotel/lounge in Hamburg, where the participants enjoyed aperitif with B&G Sparkling and B&G Passeport Côtes de Provence.
All and all a successful session of the first Flying B&G Wine Connaisseur Program.
Who's next ?
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