Assemblage Newsletter N°52 - April 2015
  New Brands

EDITORIAL
BY Philippe Marion

NEW BRANDS

HOT

EVENTS & MARKETS

PRESS REVIEW & AWARDS

GOOD PRACTICE

FOOD & WINE PAIRING

PEOPLE

AGENDA

B&G HISTORY

 
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Newsletter contact:
Petra Frebault

 

 > Partager

A new look for the trio of Partager wines, one of B&G's oldest and most popular wine ranges.

The highlight on the Partager name (did you know that "Partager" means "share"?) and the addition of the traditional French coat of arms treated in an original way result in a modern and elegant label. The strong B&G branding on the caps will undoubtedly increase the impact on the shelf.

The quality of these slightly sweet easy drinking house wines sourced from the Mediterranean remains unchanged.

The new packaging will be available for all markets as from June 2015 (75 cl format only).

 > B&G ICEMAX

This new cool tool is perfect for the wine service in restaurants or during wine fairs or tastings. The double function of the B&G Icemax solves all your cooling problems:

  • If your bottle is hot, then put it during 15 minutes in a pre-cooled Icemax and the service temperature will be excellent.
  • If your bottle is already cooled, then present it in a B&G Icemax (at room temperature) and it will stay cool for 2 hours.

B&G Icemax is available in black with silver branding (B&G ref N° 444) or white with gold branding (B&G Ref N° 445) at 20€. Packed per 1in carton pack.

 > La Villa Barton Côtes de Provence Rosé 2014 - Estate bottled

With La Villa Barton, Barton & Guestier brings wine lovers out of the wonderful Bordeaux Region to discover charming AOC wines from the most famous French winegrowing regions. La Villa Barton refers to the place where Thomas Barton liked to relax when he was traveling through France to discover the wonderful diversity of French wines. It embodies the place where one feels comfortable, like a holiday or at home while the sun is shining, the place where to enjoy and share moments with friends and family.
La Villa Barton reflects the conviviality and the well-being that can be felt in each region where Thomas Barton laid down his suitcase.

La Villa Barton Côtes de Provence AOC is an elegant and seductive premium wine reflecting the art of living along the famous French Riviera.
With a rose petal color, the blooming nose reveals fresh fruits and delicate touches of white flowers. The packaging is modern and eye-catching with its refined and colorful labelling and its differentiating bottle shape.

More about the wine:

  • Classification: Côtes de Provence AOC
  • Region: Provence, in the southeast of France between Aix-en-Provence and Nice, along the Mediterranean sea
  • Climate: Mediterranean, very windy with high temperatures and exceptional sun
  • Grape Variety: Grenache (45%), Syrah (35%), Cinsault (25%)

Tasting notes:

  • Appearance: Salmon pink with a rose-coloured rim
  • Nose: Flattering nose of red fruits with aromas of peach when agitated
  • Palate: Rich and crisp with fresh flavours of lychee and rose. Good complexity. Harmonious, charming and delicate with a long and pleasing aftertaste.
  • Food matches: Drink as an aperitif, or with a nice grilled fish or meat seasoned with "Herbs de Provence". It reveals all its flavours with St Jacques shells. Cotes de Provence Rosé is also a good partner to any Asian and Moroccan dish.
  • Serve cold between 8°C and 10°C.

La Villa Barton Côtes de Provence Rosé is estate bottled.
The wine is available in dedicated carton outershippers of 6 x 75 cl.

 
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