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More than 5,970 exhibitors from 50 countries and 52,000 trade visitors travelled to Düsseldorf in March to one of the world's most important industry meeting of the wine scene. The Barton & Guestier booth which grows bigger every year, was almost too small again for the many customers and prospects that came to meet the B&G team and to discover the new wines of La Villa Barton, the new presentation of the Partager range and other new POS tools and special projects.
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The activity was not only on the B&G booth. Last but not least, Best Sommelier of the World Markus Del Monego, proposed a special tasting of Château Magnol for the press at the booth of B&G's German distributor Vranken. |
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> IAADFS FAIR - ORLANDO - USABarton & Guestier was one of the 200 exhibitors covering more than 75,000 square feet of exhibit space at this Duty Free Show of the Americas. For the B&G team this was a great opportunity to meet all its Duty Free customers as well as its many distributors from the Carribean and South-America. The new wine La Villa Barton Côtes de Provence Rosé and the new giftpack for B&G Nectarose were much appreciated. |
The Essence Corp event where B&G invited all its Duty Free partners was an informal and relaxing moment greatly appreciated all.
From left to right: Marina Julien, B&G Duty Free & Travel Retail Manager, Philippe Marion, B&G Sales & Marketing Director, Hubert Surville, Managing Director B&G-Patriarche USA. |
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> DUSSELDORF AIRPORTGreat visibility for B&G Passeport Côtes de Provence and Bordeaux Red in March at the Düsseldorf Airport shop managed by World Duty Free. |
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On March 18th all the shop staff members participated in a special training session brought by B&G's Petra Frebault. It was the occasion for all to learn more about Barton & Guestier and to taste the entire range B&G Passeport wines available at the shops. |
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On March 19th staff members of the various Francfort airport shops managed by B&G Duty Free partner Heinemann were present at the B&G product training by Petra Frebault.
On tasting were Château Magnol, Les Charmes de Magnol Médoc and French Tom Bordeaux, all available at the shops.
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> MUNICH AIRPORTChâteau Magnol and Barton & Guestier Macon-Villages have been selected by Marcus del Monego, Best Sommelier of the World, to be served at the Lufthansa First Class Lounge in Munich airport. The wines will be available there in Autumn 2015. |
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From left to right: Nicole and Stefaan Lippens, Tiphaine Palant |
B&G Brand Ambassador Tiphaine Palant successfully introduced a selection of the B&G wine range at Wijnen Lippens in Zwevegem.
On January 21st the following wines were on free tasting for all the customers of the company:
> OntarioThe new wines B&G Domaine La Gardie Cabernet Sauvignon and Merlot are widely available at the LCBO stores. The wines replaced the Partager Réserve wines. Secondary placements and floorstacking draw a lot of extra attention to the new brand. |
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Staff training followed by a Food & Wine Pairing dinner on January 28 in the Ten Restaurant in Missisauga were also part of the introduction activities, that included not only the wines from B&G Domaine La Gardie but also Château Magnol that was listed at the Vintages section. The attendees included Charton Hobbs sales representatives and management. |
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In addition B&G's distributor Charton Hobbs organized a great introduction of the wines for the press, in line with the B&G Food & Wine Pairing strategy. The special B&G Cooking event in Toronta last April 1 united numerous lifestyle bloggers and journalists. |
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Creating excitement and interest around B&G wines during the wine tasting and cooking class was the goal of the event that took place in Nella Cuccina, with the help of Chef Brianne Nash and B&G Brand Ambassador and Export Manager Clémentine Quéraux. The interactive experience featured the B&G wines available at the LCBO: B&G Passeport Bordeaux blanc, B&G Domaine La Gardie Cabernet Sauvignon and Merlot and Les Charmes de Magnol Médoc. |
The event was relayed on the web and social media by the enthusiastic participants. Here are a few links: HUG Hip Urban Girl: An Evening of French Food and Drink with Barton & Guestier The Booklet: Cooking With Wine Toronto is awesome: Barton & Guestier's La Vie Jolie: A Multi-Course French Meal That's Easy-As-Can-Be |
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Alice's Meet & Eats: Fine Wining and Dining with Barton & Guestier at Nella Cucina |
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> QuébecL'ENTRECOTE B&G Domaine La Gardie Cabernet Sauvignon is proposed by the glass at the "L'Entrecôte Saint Jean" restaurant in Québec City. Specially developed table-tents announce the names and quality of the wines offered by the glass. |
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> QuébecThe annual "Salon des Vins" took place from 13 to 15 March 2015 in Québec City and of course B&G Brand Ambassador Clémentine Quéraux was there to present the B&G wines to a huge part of the 12,0000 visitors. The first day was a special restaurant day with Thomas Barton Réserve Graves Blanc, Saint-Emilion and Château Magnol in the spotlight. Salon international des vins et spiritueux de Québec Facebook page |
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> Nova ScotiaLes Charmes de Magnol Médoc and Barton & Guestier Passeport Côtes de Provence Rosé were easy to find for all (wine) lovers during Valentine's Day on this special heartwarming display. B&G. For Boys & Girls! |
> Open House at Château Magnol In the weekend of March 28 and 29, Chateau Magnol participated in the "Spring of the Chateaux" promotion (Printemps des Châteaux) and opened its doors for all people interested in discovering more about the Château, its cellars and of course its great wine! Over 150 people enjoyed the visit, the tasting and the newly created "Boutique" that offers a small selection of Barton & Guestier wines and promotional tools met great success. |
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> Château Magnol at Fouquet's in Cannes
A Magnum of Château Magnol is proudly displayed at the Fouquet's restaurant in Cannes on the Mediterranean south coast of France. The Parisian legend in one of the most beautiful 5 star resorts of the French Riviera. Mythic, prestigious but also cosy and welcoming, in the spirit of the greatest brasseries, the Fouquet's Cannes at the Hôtel Majestic Barrière, has been especially imagined as a somptuous place where all the Cannes jet set meet up and enjoy a fresh, fine cuisine in a legendary decors with great wines, like Château Magnol!
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> GermanyChâteau Magnol was the only French red wine served at the Black Diamonds Gala dinner in the Bülow Palais & "Grüne Gewölbe" in Dresden held on February 21. |
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Thanks to B&G's new distributor Vranken, numerous promotions on B&G wines are running in outlets like Tegut and Stroetmann:
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> Indonesia
AMUZ is not only one of the oldest and most famous Fine dining restaurants in Jakarta, it also one of the most romantic of the country. Barton & Guestier contributed to many love stories as the Barton & Guestier Passeport Rosé d'Anjou, Chablis, Médoc and Château Magnol were featured on the special Valentine's Menu. More information on AMUZ at http://amuzgourmet.com/ |
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The WILSHIRE Restaurant of Jakarta was the theatre for the B&G Wine Dinner organized by B&G distributor PNI on the occasion of Christmas. Almost 60 people enjoyed the special 4-course menu served with B&G wines: - B&G Sparkling Blanc de Blancs - welcome drink The food & wine pairing comments were done by B&G's Carlos Varela and Jonathan Lament. |
More information on the Wilshire restaurant: http://wilshire.co.id/ |
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Pictured from left to right: |
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> IrelandExcellent visibility for B&G Réserve Varietals in Ireland with this elegant neckhanger indicating that Barton & Guestier is part of World's Most Admired Wine brands!
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Tasting new wines with B&G winemaker Laurent Prada was the main goal for the wine team of Suntory International, B&G's distributor in Japan, during their short visit to Château Magnol last January. The current selection of B&G Réserve Varietals and Barton & Guestier Passeport wines from the Bordeaux region is widely present in the On Trade in Japan.
From left to right: Ms. Tomoko MIYAKE, |
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Extraordinary visibility for B&G Reserve Cabernet Sauvignon in this Yakitori Restaurant in Tokyo, Nakameguro. Barton & Guestier Réserve Chardonnay is also part of the wine selection. Both wines are the perfect match for the various chicken preparations.
For more information on this Yakitori Restaurant: http://tabelog.com/tokyo/A1317/A131701/13136468/
Barton & Guestier Passeport Médoc was the surprise invitee in this Korean restaurant in Tokyo. The wine was a great match to the beef barbecue.
http://tabelog.com/tokyo/A1301/A130101/13002283/
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> KenyaB&G is shaking things up in Kenya where B&G Sparkling Chardonnay and Rosé were enjoyed by many attendants of the craft market and concert with Kenyan musicians during the first weekend of February. B&G's distributor The Wine Shop was there to sell the wines. The response of the crowd was overwhelming. B&G Sparkling Rosé was also present for Valentine's Day in the Caramel Restaurant of Nairobi and at the opening event of the new boutique of Patrick Mavros as the official drink of the event. (http://www.patrickmavros.com/patrick-mavros-boutique-opens-kenya/) |
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Taste & Try (Proef & Probeer) was the special promotion for B&G Réserve Varietals at the 17 Makro stores in Holland. Tremendous visibility and excellent feedback resulted in significant increase of sales. People love to try before they buy, especially when they are buying by the carton of 6 bottles.
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> SingaporeThe wines of The Pairing Collection were on special promotion at FAIR PRICE / NTUC, one of the most important supermarkets of Singapore. (www.fairprice.com.sg). The promotion consisted of free tastings during 2 weekends of January and in addition a neckhanger promotion allowed consumers to participate in a raffle to try to win a winelovers trip for 2 to Château Magnol. The promotion was accompanied by advertising in the newspaper TODAY, featuring all the wines of the range and explanations on the the promotion. Château Magnol is looking forward to welcome the winners! |
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B&G distributor Red 'n White presented Barton & Guestier wines for the high profile food and wine pairing events at the French Embassy in Dar es Salaam. The 19th of March 2015 marked the beginning of the Gout De France which started at the Embassy. Barton & Guestier wines were the official wines during the dinner that was attended by the Embassy representatives of all French speaking nations. The dinner was prepared by Chef Jean-Claude Cléret from Réunion and three of the courses were served with B&G wines: B&G Passeport Pouilly-Fuisse, Chablis and Saint-Emilion. |
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In November Barton & Guestier wines were represented at the Beaujolais Nouveau event held at the Best Western Coral Beach Hotel in Dar es Salaam. B&G Réserve Varietals and the B&G Passeport wines were highly appreciated by the attendants. |
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The continuous exposure of B&G wines at important events creates consumer and trade awareness. A great brand building job! |
> MIAMI
After a first successful edition of "La Nuit En Rose" in New York in June 2014, this January 31st it was time for the 2015 kick-off with the Miami edition held in the Edition Hotel. La Nuit en Rosé is the world's first Food & Wine Festival dedicated to Rosé Wine and Rosé Champagne, bringing together the largest gathering of rosé wine producers, rosé wine lovers, chefs and restaurants.
Of course Barton & Guestier Passeport Côtes de Provence, the new La Villa Barton Côtes de Provence Rosé and B&G Passeport Rosé d'Anjou were there for the greatest pleasure of the visitors. The B&G team with Florence Hunckler, José Cortes and assistant Stéphanie received great reactions on the wines. La Nuit En Rose was also the first opportunity of the year to start celebrating the 290th anniversary and many of the almost 1000 visitors received a free icebag or a tote bag branded with the 290 year stamp!
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> CORAL GABLES
Barton & Guestier was the official sponsor of the Coral Gables Fashion Week. During the first defile of the event, the 300 persons present very much enjoyed the warm spring evening, the beautiful location of the Coral Gables museum, the beautiful clothes and models ...and of course the great wine: La Villa Barton Côtes de Provence Rosé!
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> BOSTON - POWER OF IDEAS
Les Charmes de Magnol Médoc and Bordeaux Blanc were source of inspiration for the 40 Boston's visionaries, thought leaders, and innovators that came together for the first 2015 salon of the Power of Ideas program held on February 11th at McGladrey's Boston Headquarters. The burgeoning trends in Boston's booming tech industry were at the center of the lively panel discussion.
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> BOSTON - WAHLBURGERS REALITY SHOW On February 25 over 60 Burger Enthusiasts gathered to celebrate the premiere of the episode of Wahlburgers reality show that featured Battle of the Burger at the Blue Ox - the 2013 and 2014 competition winner. |
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> BOSTON - BEST PLACES TO LIVE
Les Charmes de Magnol Bordeaux Blanc, Charmes de Magnol Médoc and B&G Sparkling Blanc de Blancs were the sponsoring wines of the Boston Magazine's "Best Places To Live" issue launch party that took place on March 25th.
The event featured a "To Renovate or Not To Renovate" design panel. All wines were supplied by Barton & Guestier and very much appreciated by the over 200 guests in attendance.
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 Enjoy our wines responsibly - © Barton & Guestier 2010 - Terms & Conditions |
