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Cyrielle Thibot
Product & Travel Retail Manager Junior

Upon your arrival in 2012, what was your first impression of the B&G brand image?
When I began at Barton & Guestier, I have been impressed by its long heritage and rich patrimony. Each wine respects its deep history and reflects its great experience. Moreover, its presence in more than 130 countries surprised me positively because it is pretty rare for French wines.

How is that brand-image of B&G today?
B&G has a strong brand-image with a genuine brand identity.
The marketing team works hand in hand with sales and production teams to make our brands even stronger. We take inspiration in our history to create innovative and modern products. Actually, the pioneering spirit of the founder, Thomas Barton, keeps driving the strategy of Barton & Guestier.

Where do you see the most possibilities of development?
I have discovered the Travel Retail market at Barton & Guestier and I had never suspected that this market was so vibrant. According to growth forecast, the market should double within next 10 years to reach more than 80 billion euros!
In addition, Travel Retail is becoming an amazing showcase for wines and merchandising provides good opportunities to put them forward and improve their notoriety.

I think that innovation and premiumisation are key. The main challenge is now to arouse emotions in travelers to turn travel time in a real life experience.
Barton & Guestier is already heading that way!

What has been your biggest satisfaction so far?
During my training time at Barton & Guestier, I did a research on Travel Retail and I'm particularly proud of it. I analyzed the link between brand image and Travel Retail both in a theoretical and practical way. The results help us to understand the market and to undertake operational actions.

What is your best travel souvenir? And the worst?
During 2 months in 2013, Barton & Guestier gave me the opportunity to work as sales representative for B&G wines in New York City. It was a rewarding experience since I discovered how the business really works on the ground. I also realized how important it is for  Marketing and Sales departments to work together to meet customer needs. Marketing & sales skills are definitely complementary.
The worst souvenir? I don't have a bad travel souvenir. Each travel experience has been positive so far.

A favourite market?
I would say Travel Retail because it is the most marketing-oriented market: developing exclusive packaging, innovative products, smart communication actions and intensive promotions are key in Travel Retail.

What is your favourite B&G wine?
All B&G wines have high quality and each one could be excellent depending on the moment of consumption. But if I have to name my favourite one, I would say Château Magnol. Deep, intense and elegant, it represents perfectly the know-how of Barton & Guestier. I love also B&G Passeport Côtes de Provence since it's the perfect wine to share with family and friends during sweet summer time.

Cyrielle joined Barton & Guestier in 2012 as a trainee in marketing & communication during 2 years. In July 2014, she was officially employed for Marketing and Travel Retail. Graduated from a French Business School, she is specialized in strategic marketing. She speaks English, German, and French. Cyrielle loves horse riding, fitness, gastronomy and of course WINE!!!