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> GERMANY On June 27 the Natex store was the theatre of a huge tasting with B&G Réserve varietals. Moreover Natex members could benefit from a special price promotion. |
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> SINGAPORE
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> BarbadosB&G wines were on tasting at The Villages at Coverley, an exclusive housing concept, providing beautiful homes along with a true Life Style Program! On May 31, Jan McDonald (pictured on the left), trainer and marketing coordinator at Hanschell Inniss, B&G's distributor, started this very special Life Style session with some B&G history and general wine knowledge. On tasting were B&G Reserve Sauvignon Blanc and Merlot, Barton & Guestier Passeport Vouvray and B&G Cuvée Spéciale Rosé. The around 20 participants of this first wine session discovered the numerous aromas in the wines and also appreciated the food & wine pairing tips provided by Jan. A new winetasting session is already planned for the second half of the year. |
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> BelgiumNumerous new listings for Barton & Guestier wines in the On Trade in Belgium with among others: - B&G Sparkling Rosé at the Charles Lindbergh Café, situated next to the helicopter airport in Oostende and where Ignacio Marcos, B&G Export Manager took the advantage of a quick transfer to Brazil to present B&G Côtes de Provence Rosé. |
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> Hong KongCreating more B&G brand awareness was the objectif for B&G in Hong Kong. B&G's distributor MaxScene decided to approach the HK party line, and B&G was therefore the chief sponsor for the Wine Dinner Patio at Divino Patio in Wanchai. The event proposed the Perfect Girls Night Out with a hot performance of "Thunder from Down Under". |
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Over 16.000 visitors came to Vinexpo HongKong where B&G's Olivier Marc, Philippe Marion and Carlos Varela welcomed many of B&G's Asian customers and prospects to the B&G booth.
The special B&G Gala Dinner was featuring Barton & Guestier Passeport Sancerre, Chablis, Côtes du Rhône, Sauternes and Thomas Barton Réserve Margaux.
At the same time, the Province Wine Council also organised a press dinner where B&G Passeport Côtes de Provence was one of the wines to be enjoyed during the evening.
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Over 200 people also attended the special wine tasting session at the American Embassy in Amman. Barton & Guestier Passeport Saint-Emilion and B&G Réserve Chardonnay were the stars of the evening. |
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> KazakhstanCheese & Wine Pairing is in the heart of Kazakhstan Commerce's promotional plan for B&G wines this year. Master Classes run by Sommelier Anastasiya Naumeckaya include educational training about B&G wines and cheese from the famous cheese brand "President". |
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B&G's distributor Prike implemented a giant outdoor advertising program with 92 totems for Barton & Guestier wines all over the country. The picture on the right was taken in Vilnius in presence of the distributor team, from left to right: Reigo Randmets, Sales Director Prike Baltics, Jurga Kulickaite, Brand Manager Prike Lithuania, Agne Baneliene, Key Account Manager Prike Lithuania and Laimonas Jacevicius, General Manager Prike Lithania.
The team is very active all year in promoting B&G wines with special food & wine dinners for On Trade accounts and huge promotions with neckhangers "Win a trip to France" and much more for Key Accounts Off Trade.
Excellent sales for the wines of the B&G Passeport range in Malta where they were in the spotlight at Prime Time on one of the national television channels of the island.
Special tastings were proposed in all supermarkets and shops where consumers could also get a B&G icebag free of charge.
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Nigerian consumers now have more choice when it comes to drinking B&G wines.
After the successful start of the Thomas Barton Réserve range in 2010 that came to complete the widely available B&G Cuvée Spéciale, Brian Munro, B&G's importer, choose to launch the B&G Reserve Varietals in the beginning of this year.
B&G Varietals were implemented in many supermarkets, including the Shoprite stores in Ikeja, Lekki, Abuja and Ibadan. The brand was well accepted by customers and numerous bottles were sold across the different stores. Promoters were available in the stores to educate customers about the brand and give free gifts to reward purchase.
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Great initiative at B&G's distributor Rotor where the entire staff was invited to participate in a B&G Wine & Food Pairing photographer competition. This competition was a good way to make all the sales force familiar with the B&G philosophy, where Art of Living and especially Food & Wine pairing are central.
Enjoy herewith the ranking decided by the B&G team in France:
N°1 - Prix d'Ambiance with B&G Sparkling Rosé (N°39)
N°2 - Prix de la Mise en Scène with Château Magnol (N°14)
N°3 - Prix Humour with B&G Réserve Chardonnay (N°36)
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> TanzaniaExcellent launch for B&G wines at various new accounts in presence of Philippe Marion, B&G Sales & Marketing Director. In Zanzibar, Clara Riera, Director of Quality Meats & Beverage Supplies organized an introduction for key-customers during a special Food & Wine Pairing Menu. The almost 40 attendants very much enjoyed the outstanding matches : B&G Graves Blanc with a Sushi selection, B&G Chablis with Tuna Teryaki, B&G Pouilly Fuissé with Onion and Smoked Salmon Crostini, B&G Rosé d'Anjou with Bruscheta Chicken liver, B&G Beaujolais with Scamorza & Bacon and much more mouthwatering tapas and wines. |
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> UkraineIn Kiev, Barton & Guestier was the official partner of the "Deluxe Travel Market Ukraine", an international luxury travel fair of B2B, held twice a year. The Fair took place in Fairmont Grand hotel and later, in the evening, all guests moved into VOGUE Cafe for the Cocktail, where B&G was announced as a partner. B&G Passeport Bordeaux Red and White were the pooring wines of the event enjoyed by the guests from all nationalities who also united for a picture with B&G! Discover more about this event in the following clip where B&G wines are featured at 5min45. |
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Numerous promotions and PR events for B&G wines took and take place all over the U.S. in the past and coming months. In New York, Boston, Washington and Miami, members of the B&G sales & marketing team joined the B&G USA sales force for a one week "Blitz" last June. End of year promotions are in preparation, new monthly advertising with publications in Wine Spectator, Wine Enthusiast and also Boston Magazine...
A quick tour:
"Night of Rosés"
B&G Passeport Côtes de Provence Rosé was one of the sailing stars during New York's first Rosé Wine Festival, that took place abord a luxurious yacht on the Hudson River in NY City on June 13 and 14. Fanny Van de Velde, NY State Manager and Alexandra Vnukovskaya, B&G Export Manager were there for serving the wines to the crowd, that consisted of press, trade and consumers.
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Château Magnol at NY University Club Château Magnol, AOC Haut-Médoc, Cru Bourgeois 2011 was presented to the press and selected members of the NY Trade during a special tasting session and wine dinner organized by The Commanderie of Médoc wines that took place at the prestigious NY University Club last April. Huge success for Château Magnol poured by Fanny Van de Velde. |
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Rhone Odyssee - Sensorial Dinner
Experiencing 4 seasons in one evening and in very good company, that was the challenge of the Rhone Sensorial Dinner, organized by the Rhone Wine Council that took place on June 11, in New York in presence of Alexandra Vnukovskaya, B&G Export Manager and Fanny Van de Velde, NY State manager (see picture).
Invitees, members of the press and NYC trade went through a Scandinavian winter, followed by Japanese spring, Mexican Summer to end their evening with a NYC fall.
B&G Passeport Côtes du Rhône was served by Head Sommelier Michael Madrigale, while the dishes were prepared by Chef Russel Jackson.
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Barton & Guestier Passeport Côtes du Rhône was served at Underground Eats, a provocative underground dining experience where upcoming chefs proposed exquisite food, perfectly pairing with some of the best Rhône wines from France...
During the month of June B&G's Philippe Marion and Marina Julien accompanied B&G USA's sales force in Florida. Instore tastings, sales visits to key-accounts and winetastings & dinners, were part of the program. Pictured hereafter, tasting at The Blue in Boca Raton with Transatlantic, Premium beverage division of Southern Wine & Spirits. On the left, Bob Daniel, Key-Account Manager Transatlantic, on the right B&G's Philippe Marion.
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1300 people attended Boston's famous Battle of the Burger event, where preselected restaurants participate in the final to win the official "Best of" title. Barton & Guestier was the exclusive wine sponsor of the event presenting The Pairing Collection Chops & Burgers and Salmon & Trout and also B&G Reserve Cabernet Sauvignon and Chardonnay. All of B&G's retailers in attendance and B&G's distributor United, as well as Chris Ferraro, Massachusetts Field Sales Manager B&G USA, were absolutely thrilled to be a part of the event. B&G USA team created a lot of visibility tools, such as flyers with all the selling points, that were given away to the attendants. Gift bags were sent out to the 20 participating restaurants and full media coverage of the event was published in Boston Magazine including in the online version where a news banner invites consumers to "win a B&G culinary swag bag".
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During one week Petra Frebault, B&G's Trade Marketing Manager, accompanied Chris Ferraro, Massachusetts Field Sales Manager, for an intensive week of visits to restaurant and supermarket customer and prospects. Instore tastings for the wines of The Pairing Collection, especially at several outlets of Crosby's were also part of the program (see picture on the left). The wines were very well appreciated as were the icebags and B&G culinary passports that were handed as a free gift. Pictured on the right : Chris Ferraro with Heather Fleming, Shop Manager at Lees market in Westport, where B&G wines are widely available.
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> INDIANAPOLIS - SWIRL INDIANAFrank Weld, B&G USA's Midwest Regional Sales Director proudly presented B&G wines at SWIRL Indiana. Top retailers, restaurant owners, media and other professionals of the wine & spirit business attended Indiana's premier event for spirits, wine, and customer education, organized by Southern Wine & Spirits. |
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> NEW JERSEY - Lauber ShowBeautiful exposure for the Thomas Barton Réserve range and B&G Passeport Rosé d'Anjou and Sancerre at the Lauber Trade Show that took place in New Jersey last May. 1500 people attended this giant tasting organized by the Lauber division, the fine wine on-trade division of B&G's distributor Fedway. |
> ATLANTIC CITY - Trade Show3000 people attended the Trade Show organized by B&G's distributor Allied in May. |
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> WASHINGTONSolange Galan, B&G's Château Magnol & Education Manager accompanied Mark Mozier, B&G USA's Regional Sales Manager during one week in Washington and surroundings last June. |
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 Enjoy our wines responsibly - © Barton & Guestier 2010 - Terms & Conditions |
Great visibility with numerous gondolas, lightboxes, posters, videos and promotions for B&G wines in the brand new Vine & Leaf Duty Free Shop of Changi airport. All the Barton & Guestier wines are on tasting via an oenomatic machine. In addition, Château Magnol, also on sale in the store, is featured on the 
- B&G Sparkling Chardonnay & Rosé and the B&G Réserve Varietals Merlot & Rosé at the 
