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B&G Passeport range coming with Wine & Dine neckhangers
All the classic appellation wines* of the B&G Passport range will be equipped with an impactful Wine & Dine neckhanger, inviting the consumer to download the Culinary Passport on our website www.barton-guestier.com where it is available in flipbook format.
Consumer can also ask for the printed version:
1000 passports are available and will be sent by post.
In total 300.000 neckhangers (English, French, Spanish, German, Russian) will be applied.
Timing : As from November 2013.
* Wines: B&G Passeport Bordeaux Red & White, Muscadet, Rosé d'Anjou, Vouvray, Macon-Villages, Beaujolais and Côtes du Rhône. |
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