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> SOOFB&G wines are in the spotlight in the Dutch film SOOF. While waiting for the release, a huge promotion and communication plan is running: All the B&G wines at C-1000 and Jumbo are equipped with a SOOF neckhanger, announcing the partnership and the possiibility to win free entries to the movie. 1800 entries were already given away and the action continues until December 7. The "HALLO JUMBO" catalogue, going out to over 1.000.000 house holds, announces B&G's action and offers the possibility to win a special "woman leisure weekend". The C-1000 magazine announce the possibility to win the tickets. |
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This month the SOOF COOK-BOOK will also be released, featuring the recipes shown in the film. Of course B&G wines are suggested as a winepairing. |
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During the weekend of November 23 and 24 almost 500 women will attend a Food & Wine workshop where B&G wines will be associated with recipes from the film SOOF. A professional sommelier-oenologue will do the 8 workshops during the 2 days. All the participants will get a placemat.The workshops will take place during the annual and very popular "WOMEN-FRIENDS" (vrouw vriendinnen) weekend in Eemhof, for which 4500 ladies are expected.  |
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The 4500 ladies will receive the program-book of the weekend announcing the B&G/SOOF workshop. |
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Last but not least the hotel-restaurant chain Van der Valk is proposing special Soof dinner-movie menus,,with B&G wines of course! |
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André Koopman, marketing director of LFE Netherlands (pictured below) was present on the set:
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The Gala Première of Soof will be on December 2nd. More news in the nex issue of Assemblage.
Friday September 20 was the launching day of Chops & Burgers, Lobster & Shrimp and Cheese & Crackers in all Makro stores. Tastings, suggested pairings and distribution of informative leaflets about the quality of the wines made the launching day very successful.
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> Air FranceChâteau Magnol, Les Charmes de Magnol, Thomas Barton Réserve Saint Julien and Thomas Barton Réservé Privée Médoc will be on board all Air France flights as from December 3rd, in Air France Magazine. Excellent visibility for B&G wines in this high standard magazine, read by almost one million travelers. In France these wines are available at Nicolas.  |
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> Stena Line - Hoek van Holland - NetherlandsB&G wines are widely available on board of Stena line ferry boats, with B&G Réserve Sauvignon Blanc and Cabernet Sauvignon in the shops and Original B&G Sauvignon Blanc & Merlot, as well as B&G Côtes de Provence Rosé, Chablis, Sancerre and Thomas Barton Réserve Saint Emilion in the restaurants and catering. To give sales on board of ms. Hollandica and ms Britannanica a helping hand, B&G's Petra Frebault did two special onboard training and tasting sessions for the sales staff of each vessel, sailing between Hoek Van Holland and Harwich. Each session was attended by 18 crew members consisting of F&B Manager, Restaurant & Catering Manager, Waiters and Shop Managers. Henk Kruis and Mariël Stolze, from the Stena Line Purchase & Retail team who also were present at the sessions, did a great job to get all the materials in the right time at the right place. On board promotion of B&G wines is excellent with digital screens all over the boats and table tents on each restaurant table! |
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All flying Dutch or international passengers can enjoy B&G wines in the brand new B&S Shop Fly at Eindhoven Airport. The new walk through duty-free shop is located immediately after Eindhoven Airport's security area, where customers can benefit from 600m2 of luxury items. B&S worked in close collaboration with its leading A-brand suppliers of which Barton & Guestier. B&G wines enjoy great visibility with lightboxes and showcases.
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> Berlin Airport - GermanyLucky were the people traveling to Berlin last May, where Château Magnol, Les Charmes de Magnol and French Tom Bordeaux were available for tasting. Free dropstops, giftboxes and special promotions were also part of the operation which was very successful. |
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> Frankfort AirportFrench Tom Bordeaux in its canister is presented in an original wine book, in the prestige products placement area in Frankfort Airport shop from September-until December. |
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> TFWAThe B&G team was present again at the prestigious TFWA in Cannes to meet its Duty Free Travel Retail customers from worldwide. The small but impactful booth entirely decorated according the "Food & Wine" theme, hosted numerous meetings. The TFWA Daily News dedicated several pages to B&G's new wines and communication tools like the Culinary Passport. |
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On Monday evening, a private dinner was held in honour of the Russian customers of B&G's tradepartner Heinemann in the Radisson Hotel. Alexandra Vnukovskaya, Marina Julien and Philippe Marion were the hosts of the evening. B&G Côtes de Provence Rosé and B&G Sparkling Rosé were served at the aperitif and B&G Passeport Sauternes, Chablis and Château Magnol were accompanying the delicious food prepared by Chef Reynald Thivet. All the invitees left with a B&G Food & Wine Pairing gift. |
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B&G wines are almost everywhere in Belgium, where B&G is working with a small network of very dynamic and enthusiast distributors. Let's make some presentations:
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> General StoresTeam picture during their portfolio tasting last November 4th in presence of Ignacio Marcos, B&G Export Manager, and also B&G Brand Ambassador Marine Legoupil. Marine is now based in Bordeaux with extensive responsibilities for Belgium and UK in addition to Ireland. |
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This summer B&G Wines were present at the racecourse "Oostende Koerse". Les Charmes de Magnol Médoc and Bordeaux Blanc were served in the VIP Club "Mas tu vu" (Did you see me) and B&G Merlot and Chardonnay were available for the other spectators. Horse races are very popular in Oostende, one of the famoust racecourses of the country. Two races were broadcasted in France as they were part of the French bet-system PMU (tote). In addition to the races, there were concerts, interviews with famous artists, fireworks and much more. |
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> Savour Club Last June the Savour Club of Brussels organised its annual Tasting-BBQ. The numerous visitors started with the tasting, of which Original B&G Rosé, Thomas Barton Réserve, Les Charmes de Magnol Bordeaux Blanc and Les Charmes de Magnol Médoc before participating at the BBQ where B&G wines found some nice dishes to pair with. |
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The annual tasting for all the customers of the company was the right occasion for B&G's distributor José Delsart to announce the opening of his second store "Wine, Beer and Coffee" near Namur. The extensive range of B&G wines met a great success. Mr. Xavier Pirson, wine manager and David in the shop look after the sales of B&G wines.
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> Brasserie Mazier (Grand Enclos) and Brasserie Delsart at Horecatel
Valentino Istace, Wine Manager at Maziers, and Xavier Pirson,Wine Manager at Delsart (pictured here) did a great job during the crowded event. |
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B&G wines are on the move in France!
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> Les Caves de Mon Père - Brest
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> Carrefour - BordeauxThe wines of The Pairing Collection are now also available in Bordeaux's Carrefour City supermarket. Making food & wine pairing easy is also interesting and attractive for French consumers from Bordeaux. |
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The official presentation of the wines selected for Guide Hachette 2014 to the press and wine-VIPs took place last September in the prestigious Pavillon Dauphine in the centre of Paris.
Thomas Barton Réserve Privée Médoc 2010 is part of the selection with the special mention "COUP DE CŒUR" and THREE STARS, a true recognition of the quality in the same category as famous Greath Growths of the same vintage, like Château Margaux, Château Latour, Châteaux Mouton Rothschild, Château Petrus, Château Pavie, Château Haut Brion 2010...
The Guide also selected B&G Passeport Bordeaux Blanc and B&G Passeport Côtes du Rhône, and makes a mention of Les Charmes de Magnol Médoc and Thomas Barton Réserve Médoc.
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The "Win a trip to Château Magnol" neckhanger operation for the B&G Reserve Varietals in Ireland created huge impact on the shelf and accelerated the rotation of the wines. The winners are scheduled to come to Château Magnol in 2014. |
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B&G Wines were also present at the Dublin Bay Wine Experience: a full weekend consumer tasting held in the prestigious Royal Marine Hotel, Dun Laoghaire. Marine Legoupil, B&G Brand Ambassador Ireland, UK and Belgium, was present at the event: B&G wines were also present during Ian Carey's Blind Tasting Experience. |
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This famous restaurant is a small corner of France in Almaty City, where guests have the opportunity to enjoy a pleasant atmosphere with a glass of good French wine and delicious French cuisine and pastries, under the leadership of Nicolas Leser. The restaurant is famous for its theme nights, tastings, on which there are usually about 20-30 people (locals and expats). For the Cheese Master Class organized by B&G's distributor Kazakhstan Commerce, the cheese lovers gathered around Olga, the representative one of the oldest cheese shops and the cheeses she brought: Camembert de chèvre, Chèvre, Mothais, Perail de brebis, Petit basque au piment d'espelette, Coeur de Neuchâtel, Brillat Savarin, Timanoix, Morbier and Stilton.
The purpose of the Cheese Master class was to to appreciate and learn about the cheeses, and to match them with either a red or a white wine. KC Brand manager presented the Barton & Guestier company and then put the focus on the wines of the evening, the classic Bordeaux blends of 1725 Bordeaux Réserve Red and White.
The guests appreciated the pairings and the excellent quality of the cheese and the wines.
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For this famous French car, the event took place in a French style and spirit. France was reflected everywhere: the snacks, the cheese plateau, the repertoire of musical group, the decoration of the hall, the background music, the accordionist who performed French songs, the mimes who entertained guests and of course the French wines of Barton & Guestier. 500 people, including representatives of the Almaty Akimat guests, officers, partners and clients Allur Auto, French companies, French Consulate, as well as journalists attended the event and enjoyed the B&G Sparkling Chardonnay and Rosé, B&G Vouvray, B&G Rosé de Anjou, B&G Côtes-du-Rhône and Prince Noir.
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Barton & Guestier wines benefit of impressive visibility at the Pall Center in Oberpallen and in Cactus stores, the biggest chain of the country with 17 supermarkets, thanks to Mr. Marc Gales and Mr. Henri Pacques from Gales company.
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> Bastille Day at the French Embassy in MinskAbout 300 VIPs consisting of Foreign Ministers, the Ambassador of France Mr. Michel RAINERI (pictured on the right), the Ambassador of Cuba, Mr Alfredo Fidel Nieves Portuondo (in the middle of picture below), the Ambassadors of Germany, Italy and UK, the former Ambassador of the Republic of Belarus in Paris, members of the European Commission, TV and radio journalists, Business men, Embassy staff and, representatives of the cultural sphere attended the Bastille Day event in Minsk. All the invitees raised a glass of B&G Passeport Bordeaux Red and Bordeaux White to French founding principles: Liberté, Egalité, Fraternité (Liberty, Equity & Brotherhood). |
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> JordanFor the second year in a row, Barton & Guestier was featured in Amman's "French Gastronomy Week", and in the menus of top 5 star hotels. The Grand Hyatt Amman menu showed mouthwatering dishes from guest Chef Eric Coisel from Paris and Chef Eyad Ammouri and Chef Markus Lindner, paired with B&G Passeport Sancerre, Graves, Blanc, Rosé d'Anjou, Châteauneuf du Pape and Sauternes. Moreover, the French Institute along with some of Amman's top hotels held a huge event to welcome the French week. B&G's distributor UMG was the exclusive sponsor of the event and Barton & Guestier Passeport Margaux and Graves Blanc were served during the night to 700 invited guests. |
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> CanadaNew Brunswick B&G's Clémentine Quéraux was present at the New Brunswick Wine Festival held in Moncton on November 1 and 2. To promote the launch Peter organized a special Wine Dinner with a very nice menu, where each course is the perfect match for one of the wines of The Pairing Collection! |
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The Wines of France truck tour continued its ambitious and exciting tour around the US. The goal is to expose people to French wine as an everyday delicious wine that pairs well with American Cuisine. After Miami earlier this year, the truck continued to the following cities:
Boston - Harbor Cruise with Barton & Guestier Beaujolais and The Pairing Collection Chops & Burgers
Charlotte, NC with Barton & Guestier Bordeaux Red and The Pairing Collection Chicken & Turkey
New York City - Fireworks Boat Cruise with Barton & Guestier Beaujolais Villages and The Pairing Collection Chicken & Turkey
Philadephia, PA with Barton & Guestier Vouvray
Washington DC with Barton & Guestier Beaujolais.
An original promotion assuring great visibility and success for B&G wines.
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> MOODS OF RHONE à NEW YORKThe Pairing Collection Chicken & Turkey was one of the participating wines in the Moods of Rhône, annual tasting organised by the Rhône Valley Wine Council. This year the event took place in New York in a huge loft. The "Always Right" advertising campaign highlighted the message that Rhône Valley wines can be drunk at any time and any occasion. Over 150 members of trade and press participated in the event. |
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The yearly event held in the San Diego Hotel and Marina proposes the original concept of Industry Speed Dating offering buyers and brands the opportunity to get to know one another.
Hubert Surville and Bertrand Leulliette were the key-players for B&G wines to make the most out of the ten-minutes to reveal what buyers need to know about the B&G brand and what makes it unique.
An interesting way of making new connections and doing business.
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Great visibility for The Pairing Collection wines at the launch of the brand in Mexico with a very nice display presentation card, mentioning a recipe suggestion and the Spanish names:
Langosta y Camerones, Chulitas y Hamburguesas, Salmon y Trucha, Pollo y Pavo, Queso y Galletas...
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Huge activities around B&G wines in El Salvador, the smallest and much populated country of Central America, where B&G's importer Lisa is doing a great sales job in On and Off Trade, with numerous tastings, promotions and excellent communication with the media of which "Tenedores y Copas" and on the radio in "A Primera Hora", and social media like Facebook. Among the most popular wines Thomas Barton Réserve Graves Blanc and Médoc, and B&G Passeport Rosé d'Anjou.
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B&G's Export Manager Carlos Varela and Gary Leow from Max Scene Company welcomed thousands of consumers at the Hong Kong Wine & Dine Festval from October 31 to November 3 on the B&G Booth in the Bordeaux Village.
For B&G wines this meant excellent visibility and great appreciations on the quality of the wines!
Barton & Guestier wines were present to celebrate the year of Vietnam-France 2013 2014. The local Chamber of Commerce and Industry organized the celebration in the Sofitel Saigon Plaza both in Ho Chi Minh on September 25th and in Hanoi on September 26th. Finewines Vietnam, B&G's importer and distributor was one of the official sponsors of the event.
Over 400 invitees enjoyed good food and B&G wines Fleur de Vigne, B&G Passeport Vouvray, B&G Passeport Côtes de Provence and B&G Cuvée Spéciale. Many of them were very curious to learn more about wine which lead to interesting discussions all night long.
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Enjoy our wines responsibly - © Barton & Guestier 2010 - Terms & Conditions |
B&G wines were present at Wallonia's most important On-Trade Fair that took place in Marche en Famenne earlier this year.
Huge success for B&G wines during the commercial week organised by Mr. & Mrs. Caroff, B&G's distributors in Brest (extreme West of France). 60.000 invitations for tasting taste were sent out to consumers and trade partners of the company. B&G's Petra Frebault was present on the B&G booth where Prince Noir, B&G Réserve Varietals, Original B&G organic and B&G Sparkling were the most successful wines. Every day visitors participated in a raffle with a chance to win a prize offered by the participating suppliers. The top prize of the week was the trip to Château Magnol, offered by B&G.