ASSEMBLAGE Newsletter N°45 - December 2012
  Events & Markets

BY Philippe Marion








Hong Kong



Duty Free
















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 > USA

Barton & Guestier Passeport Côtes du Rhône and The Pairing Collection Chicken & Turkey were present during the InterRhone NYC tour in last October.
The event took place in the Open House Gallery and gathered hundreds of happy consumers that were also invited to participate in a photo competition reflecting the most inspiring idea with regards to Rhône wines.

On the occasion of the French Week in Miami last November, Hubert Surville, COO of Barton & Guestier USA hosted a round table focusing on French wine marketing.
Philippe Marion, B&G Sales & Marketing Director and Great American names in the wine business Mr. Mel Dick, Senior Vice- President of Southern Wine and Spirits, Mr. Chip Casidy, "Wine Technology " professor at FIU, Mr. Jay Spaleta, of Wine Enthusiast, were invited for disucussion aimed to fix current business and understand the issues in the market. Food and wine paring is one of the clearly identified opportunities to promote and sell French wines in the US. The recently launched range of The Pairing Collection represents the perfect offer.

The "French Spice" operation took place during the entire month of November. For Barton & Guestier USA, this was the perfect occasion to enter not only the wines of The Pairing Collection, but also Barton & Guestier Passeport AOC wines and Thomas Barton Réserve wines in many restaurants of Miami.

Pictured: Florence Hunckler, US South East Region Sales Manager, with a bottle of Salmon & Trout, the perfect match for... trout!

The Pairing Collection:

More Best Practice in Georgia for the Pairing Collection wines with the placement of the racks with the recipe cards in many stores - e.g. Mount Mart, Kwik Serv, Beverage World and Flintstone Food...

 > Canada

Nova Scotia: Port of Wines Festival

Les Charmes de Magnol and Château Magnol were the gueststars at The Port of Wines Festival that took place in Halifax in September. The event is a must for anyone with an interest in discovering new wines. Featuring a sumptuous Winemakers' Dinner, a wine tasting and food pairing dinner and various wine tasting sessions, the festival attracts more than 4,000 people each year. Consumers are allowed to buy wines when leaving the Festival and all B&G wines were sold out after the event!

Pictured during the Opening Dinner of the Festival:
top left: Mr. Christopher Chan - Charton Hobbs
left: Mr. Joaquim - Santa Carolina

middle:Clémentine Quéraux -
Barton & Guestier

right: Mr. Matias - Carmen
second from right: Mrs. Tina Bevis - Charton Hobbs
third from right: Mr. Sebastian - Carmen

"Fête du Vin" (Wine Party) in Québec

To celebrate 50 years of "twinning" between Bordeaux and Québec, The City of Bordeaux exported the "Fête du Vin" concept to the City of Québec from 6 to 9 September. Where in Bordeaux the event takes on the border of the Garonne river, in Québec, the border of the Saint-Laurent was the ideal place to host the event. Ten thousand Canadian consumers joined the 6 wine pavillions to try some of the hundreds of Bordeaux wines available for tasting. Of course Barton & Guestier was part of the event with Barton & Guestier Passeport Bordeaux and Thomas Barton Reserve Saint-Emilion!

View more about this event

 > Brazil

Huge presence and strong visibility for Barton & Guestier wines in Off Trade in Sao Paulo and Rio de Janeiro.
Original cross marketing promotions with Lacoste, allowed consumers that bought 3 bottles of B&G Reserve wines, to get 1 carafe free of charge along with reductions on Lacoste products!

The On trade promotions were developed around the set-up of original wine menu lists, like the example for Barton & Guestier Chablis at the Giuseppe Grill restaurant.

 > China

From August 27th to September 2nd, Mr Olivier Marc, Managing Director of B&G was welcoming 33 Chinese sub-distributors from 8 regions: Tianjin, North of Sichuan, Anhui, Ordos, West of Canton, East of Canton, Shanxi, Suzhou.
The trip to Château Magnol was an incentive prize for their effort in obtaining a positioning for Barton & Guestier wines in their respective regions and developing the brand's distribution. All the participants followed the Wine Connaisseur Programme, enjoyed the nice food proposed by Chef Frederic and became true B&G Brand Ambassadors.

Practice makes perfect
Wine education sessions on Barton &Gustier, its history and its wines are onging all over China.
On August 23rd an original online session took place for the 20 employees of MIAN YANG HAO TIAN LIN Trade, B&G distributors in Mianyang (Sichuan).

The Yindu Hotel in Wurumuqi was the theatre of the launch of B&G wines in Xinjian last August 22.
The event took place in presence of many officials, C&D's Director of the Northern region, the Director of Wine of the Xinjiang office and Carlos Varela, Barton & Guestier Sales Manager Asia.

Another launching event of B&G wines in Zibon and Binzhou took place on September 15th in the Restaurant Fatong-cave in presence of 30 priviliged guests.

 > Hong Kong

Over 188.000 visitors enjoyed the 4th edition of the Hong Kong Wine & Dine Festival that took place from November 1 to 4. The Bordeaux pavillion met a huge succces with 68.000 people tasting the wines.
B&G's local market distributor Mr. Gary Leow offered the Barton & Guestier Passeport and Thomas Barton Reserve wines for tasting.
More about this event

 > Korea

Barton & Guestier Passeport Côtes du Rhône was presented to the trade during the Rhône Wine event in Seoul. Almost 200 out of the 300 visitors were restaurant owners, all very interested by Côtes du Rhône AOC wines.

 > Vietnam

B&G distributor Finewines was one of the sponsors of the "Cocktail de Rentrée 2012" organized by the French Chamber of Commerce and Industry in Vietnam in September.
B&G Reserve Chardonnay and Merlot, as well as B&G Premium Sparkling were available on a premium booth for tasting by all the guests. This event helped to introduce Barton & Guestier wines to many customers of the French community.

 > Duty Free

Intensive meetings at the TFWA in Cannes last October with over 30 meetings for the B&G Sales team. The Fair was the perfect occasion to present the Barton & Guestier Passeport range and theThe Pairing Collection to all interested trade partners such as Heinemann, Dufry, African & Eastern, Flemingo, Duty Free Malaysia, Lyam, KLM, and many prospects.
Barton & Guestier wines were also present at the TFWA Opening Cocktail, the Golf Tournament and the Petanque Tournament (both organised by Heinemann).
B&G Côtes de Provence Rosé was served during the Happy Hour organised on the booth.

Press coverage was excellent, including for the range of Les Charmes de Magnol.

Great success also in Duty Free Russia, with the first B&G tasting organized in partnership with the Travel Retail Domodedovo,customer of Gebr. Heinemann. In September Barton & Guestier Passeport Bordeaux Red & White AOCs and B&G Reserve Cabernet Sauvignon were on tasting for every traveler. The sales results were outstanding!

Excellent visibility for Château Magnol and Thomas Barton in the Eraman Shop of the Kuala Lumpur LCC Terminal in Indonesia!

Barton & Guestier Bordeaux Red and B&G Reserve Pinot Noir were on "By 4 Get 6" promotion with the Brazilian operator DUFRY.

 > Germany

Barton & Guestier was proud to welcome the incentive prize winners Mrs. Yvonne Kleb (pictured left) and Mrs. Sarah Keller (pictured right) from Mack & Schuhle.
Both ladies developed extraordinary visibility for the launch of the Barton & Guestier Passeport range in Germany (see previous issue of Assemblage).

 > Latvia

A very original "Blonds Cookbook" or as we say in Latvian "Blondinu pavargramata" was developed by the Latvian blonds association! All the recipes are developed by blonds. Noteworthy is the only sponsoring wine of the book: B&G Sparkling Rosé! Pink is blonds' favourite colour...

 > Ireland

Thomas Barton Médoc was the official sponsoring wine at the Irish Theatre Show "A wine goose chase", a one woman show performed by actress Susan Boyle.
The show relates the history of the Irish wine geese in a very poetic manner. The Wine Geese were a group of (around 200) Irish families who left Ireland to settle in Bordeaux around the 17th century. Many ended up in winemaking... and one of them was... Thomas Barton.

French Tom Bordeaux in Canister is the recommended inspiration for Santa Claus in Irish newspapers...


New listings for Barton & Guestier in the "Next Door" Off Licence at Clonakilty following a special dinner organised by B&G Brand Ambassador Marine Legoupil. Among the new products: B&G Passeport Pouilly-Fuissé, Cotes de Provence Rosé, Sauternes, Graves Blanc, and Côtes du Rhône, Original B&G Sauvignon Blanc and Merlot, B&G Reserve Sauvignon Blanc, Chardonnay, Pinot Noir and Cabernet Sauvignon, and B&G Sparkling Rosé. The shop window shows the Original B&G wines in giftpack as well as Thomas Barton and Passeport wines in wooden frames.

The Gleeson Mini Portfolio Tasting in the South-West of Ireland showcased the available range of Barton & Guestier wines to many restaurant owners and shopmanagers. The top 5 of most successful wines of the event:

  • B&G Sparkling Chardonnay
  • Original B&G Sauvignon Blanc
  • B&G Passeport Côtes du Rhône
  • Thomas Barton Saint-Emilion
  • B&G Passeport Rosé d'Anjou

For the Pre-Christmas Food and Wine Pairing dinner organised at the O'donovans Hôtel Clonakilty on November 14th, B&G Brand Ambassador Marine Legoupil suggested the perfect pairing for of the impressive list of courses of the menu:

  • Spinach and ricotta tartlets: Thomas Barton Graves Blanc
  • Smoked mackerel pate: Barton & Guestier Passeport Pouilly Fuissé
  • Ministrone soup: B&G Reserve Pinot Noir or B&G Passeport Côtes du Rhône
  • Roast turkey: B&G Reserve Pinot Noir - and for none red drinkers - B&G Passeport Pouilly-Fuissé
  • Salmon: Thomas Barton Graves Blanc or Original B&G Sauvignon Blanc
  • Striploin of Beef: Château Magnol, Haut-Medoc, Cru bourgeois or Les Charmes de Magnol Médoc
  • Stuffed pepper: Barton & Guestier Passeport Côtes de Provence or Côtes du Rhône
  • Christmas pudding: Barton & Guestier Passeport Sauternes or B&G Sparkling Rosé
  • Chocolat and raspberry paviova: B&G Sparkling Rosé...

Bon appétit!

Gleeson's Sales Manager Pat Doyle (pictured on the right) offered B&G wines for tasting at Waterford University . B&G wines are the exclusive wines available at University's Bar, and Manager Paul wants to push education for more wineknowledge. Participating students had the opportunity to win a twin pack (see picture below) Every Friday the Univerity restaurant offers a Meal Deal including a small glass of B&G wine.

 > Belgium

Ignacio Marcos, B&G Export Manager, promoted B&G wines during the numerous very crowded portfolio tastings that took place during the last two months at B&G's distributors all over the country:
At PELGRIMS - with Mr. Patrick Pelgrim (top right: second from the right), owner until the end of December. As from January 1 the new owerns are Temothy Tock and Philip de Nayer. Barton & Guestier wishes both gentlemen an excellent start in their new roles!

At GENERAL STORES, a 3-generation family business. The tasting took place early November . It was the first participation for B&G wines.

Pictured from left to right:

  • Tom Decorte (son of Bernard Decorte et Bea Declercq)
  • Ignacio Marcos (B&G)
  • Roger Declercq (Founder)
  • Cliff Van Steene (Sales)
  • Bernard Decorte and his spouse Bea Declercq
  • Dieter Decorte and his spouse Saar*
  • Ine Vanderschommen (administration)
  • Geffrey (warehouse/logistics)

*Congratulations to Dieter and Saar for the birth of Stan in 2012, 4th generation!

At GOETZE - on October 5th

Goetze team pictured from left to right: Dirk de Laet, Xavier Goetze and Eddy Baekelmans.

At CORMAN on December 1st and 2nd

Pictured from left to right: René Corman (Owner) and Thierry Jobkenne, Wine Manager.

 > Netherlands

Following the listings at Jumbo/C-1000, Barton & Guestier Passeport Bordeaux was the special wine recommendation with Duck Pate - Asian style - in the "ESTA" women's magazine under the chapter "Weekendkoks" (Chefs in the weekend).

In the special X-mas edition of the Jumbo Magazine, B&G Reserve Chardonnay is suggested as the perfect pairing for a salmon tartare...

 > France

Increasing presence for Barton & Guestier wines in France:

  • At Nicolas Wine shops
  • At Savour Club
  • At Caves de Mon Père in Brest where owner Mr. Caroff organised a one week portfolio tasting for all the trade customers from the Finistère in the West of France
  • At Comptoir de Grandes Marques in the North-East of France where B&G's Ignacio Marcos proposed a huge tasting of B&G wines on the occasion of the 70th anniversary of the company, celebrated at the Palais du Congrès in Touquet on October 8th in presence of Mr. Patrick Durand, owner of the company (pictured in the middle below). Barton & Guestier is one of the most ancient trade partners of CGM.

 > Russia

Impressive giftpack operations are ongoing in Samara for almost all Barton & Guestier wines. A nice way to promote Barton & Guestier wines and create extra visibility.

The new wineshop Krasnoe i Beloe in Tcheliabinsk opened last October and Barton & Guestier wines benefit of great visibility as they are presented in various places of the store. B&G Rosé d'Anjou and B&G Reserve Varietals are the most popular wines in this area.


Krasnoe i Beloe Marketing Director
Olga Vakhramova

Barton & Guestier Beaujolais Villages and 1725 Bordeaux Reserve helped singers to perform well in the PLANETA Karaoke Bar in Kalingrad last November. More news about this trendy bar.

 > Jordan

Last Monday October 8th, 180 people attended the Barton & Guestier wine evening at the InterContinental Hotel Amman. The event was organized by B&G distributor UMG who created also great visibility by placing B&G table tents all over the hotel.
Barton & Guestier varietal wines Cabernet Sauvignon, Merlot, Chardonnay and Sauvignon Blanc were the highlight of this outstanding night. B&G wines were "Wine of the month" at the InterContinental during the month of October.

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