> USA

National Sales Meeting in Miami

From January 19th to 23rd the Miami Mayfair Hotel & Spa was the theater of the B&G National Sales meeting. The new Barton & Guestier USA team set together during 3 days for workshops and tastings sessions of B&G wines.
The seminar consisted in exchanging best practices among the different markets and defining the Key selling points for each wine.

Today, our sales forces have to face very limited availability of their customers and it is key to train our sales people to go straight to the point and send clear messages that will lead to getting an order and make sure the wine is also bought by the consumer.

The USA team is managed by Hubert Surville. Philippe Marion, B&G Sales & Marketing Director, Jean-Luc Noel, B&G Finance Director and Laurent Prada, B&G Head Winemaker, also closely involved in the U.S. organization were present during the seminars. Local market managers, assisted by 4 recently appointed B&G Brand Ambassadors for the major markets, will play an active role in the sales and promotion of B&G wines throughout the USA.

The first distribution focus will be on B&G Reserve Varietals, B&G Gold Labels and Château Magnol. B&G Sparkling, Les Charmes de Magnol Médoc and Thomas Barton Reserve will be emphasized in a second time.

From left to right: On top: Richard Ziemba, North-East Regional Manager; Laurent Prada, B&G Winemaker; Spencer Phinney, Mid-West Regional Manager 2nd row: Sam Farran, Mid-Atlantic Regional Manager; Thierry Roussille, Western Regional Manager; Alex Lozano, Compliance and Marketing Assistant; Charles Poczik, Operations Manager; Dan Sobiech, National Account Sales manager 3rd row: Nelly Paget, B&G Brand Ambassador Miami; Hubert Surville, General Manager B&G USA; Philippe Marion, B&G Sales & Marketing Director 4th row: Florence Hunckler, Florida State Manager; Delphine Blanchot, B&G Brand Ambassador Chicago; Anne-Sophie Labourdette, B&G Brand Ambassador New York; Clémentine Quéraux, B&G Brand Ambassador New Jersey; Caroline Moreau, Compliance and Marketing Manager.

Pictured from left to right: Anne-Sophie Labourdette, B&G Brand Ambassador New York, Delphine Blanchot, B&G B&G Brand Ambassador Chicago Nelly Paget, B&G Brand Ambassador Miami. Not pictured: Clémentine Queraux, B&G Brand Ambassador New Jersey.

> DUTY FREE

Abu Dhabi Airport

Impossible to miss Barton & Guestier at the arrival and departure terminals of Abu Dhabi Airport.
Les Charmes de Magnol, B&G Sparkling, Thomas Barton Réserve and French Tom are on promotion on specially designed displays and lightboxes during 2 months. An excellent visibility for B&G wines operated by Alexandre Bussiere, DFS Worldwide Merchandise Manager.

 > Germany: Military AAFES

Barton & Guestier Reserve Merlot and Cabernet Sauvignon Varietals wine of the month in AAFES (Army and Air Force Exchange Services) stores in Germany.
 

 > Mexico

B&G Gold Label Bordeaux and Pouilly Fuissé are now available in the Superama supermarket chain.
Superama counts more than 70 stores in Mexico and offers a selection of Premium wines recommended by the Mexican Sommeliers Association. A safe choice for the consumers, because the selection includes a "satisfaction guarantee"!

> Ireland

Despite or thanks to the unfavorable national economic situation in the Thomas Barton’s home country, the government postponed the increase of duty on alcohol and VAT. This is good news for Barton & Guestier Reserve Varietals that continue to perform well, especially when on promotion in Dunnes and Superquinn.

At Galway Christmas Market in Eyre Square, B&G Reserve Sauvignon Blanc in PET quarter bottle is the exclusive wine sold in the Bier Keller Tent!

Excellent visibility for Thomas Barton Reserve wines, Chateau Magnol and Originel, available in numerous restaurants, pubs and bars or fine food shops throughout the country.