Assemblage Newsletter N°54 - November 2015
  Goode Practice

EDITORIAL
BY Philippe Marion

NEW BRANDS

HOT

EVENTS & MARKETS

PRESS REVIEW & AWARDS

GOOD PRACTICE

FOOD & WINE PAIRING

PEOPLE

AGENDA

B&G HISTORY

 
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Newsletter contact:
Petra Frebault

 

 > Netherlands

 

Passion for Wine is what links Van der Valk, Jumbo and Barton & Guestier in a huge national promotion. Consumers have a chance to win a "Culinary B&G Passion box" or to take part in a Culinary weekend with Dutch Master Chef Bart van Berkel in one of the Van der Valk hotels.

The famous Van der Valk hotel and restaurant chain with hundreds of outlets in the Netherlands and also abroad, is well known for the great quality experience they offer to all their guest. Members of the Van der Valk family are directly involved in the selection of the fresh products. The wine selection is made by Arda van der Valk. Last June Arda came to Château Magnol to make a selection of Barton & Guestier wines. (pictured on the right with B&G’s Solange Galan on the left).

Master Chef Bart van Berkel also part of the trip, made the recommendations for the Food & Wine pairings.

Jumbo that recently absorbed C-1000, is Holland’s biggest supermarket chain and also well known for its quality and service. B&G wines are widely available on the shelves.

The special promotion is announced in the winter issue of Jumbo Magazine and by neckhangers on the B&G Réserve wines Cabernet Sauvignon, Merlot and Chardonnay, all IGP Pays d’Oc, as well as all social media and in the Van der Valk Magazine.

An excellent example of sharing our passion!

 
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