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> TFWA CANNES - A BUSY EDITION FOR B&G As every year, B&G exhibited at TFWA Cannes 2015, the world biggest Duty Free & Travel Retail summit. Meeting our loyal customers, finding new connections, sponsoring events, organizing special dinners... Every year B&G is more pro-active to remain a key player in Travel Retail. The B&G booth was at the yellow-village, a great location with high visibility. The decoration reminded the B&G booth in Vinexpo Bordeaux last June, with a strong link to our 290th anniversary and to our maritime history. We welcomed most of our customers and we also met new people to consider new business opportunities. |
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On Tuesday 20th, B&G was proud to sponsor the Drinks International Travel Retail Awards. The ceremony was awesome and Philippe Marion, B&G Sales & Marketing Director had the honour to congratulate World Duty Free for its prize of "Drinks retailer of the year for multiple location". B&G obtained a Silver Medal for the packaging of its La Villa Barton Côtes de Provence Rosé! During the celebration, B&G Premium Sparkling, La Villa Barton, Château Magnol and Héritage were served to all the attendants. We are now preparing the next Travel Retail shows, IAADFS Orlando in April and TFWA Singapore in May and we look forward to seeing you there! |
> AAFES - GERMANY Magnums of Château Magnol, Château Barrail-Laussac and B&G Réserve Cabernet Sauvignon and Merlot were on special tasting at AAFES Stuttgart shops, thanks to the special help from Mr. Marc Strickstrack, associate AAFES Stuttgart Panzer BX. Food & Wine Pairing suggestions were also part of the promotion. |
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> USA - DIPLOMATIC DUTY FREE SHOP NEW YORK Good exposure for Barton & Guestier at the Diplomatic Duty Free Shop in New York. Barton & Guestier Passeport Pouilly-Fuissé and Châteauneuf-du-Pape were on tasting for all the guests that attended the Lancome - Estee Lauder - Godia events. The outlet offers a unique shopping experience in the heart of Manhattan. |
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> Belgium> Trendy Food - Time for Prince Selection B&G Prince Noir and Prince d’Or were the stars during an extensive tasting proposed by Trendy Food. Wonderful dedicated displays and enthusiast Brand Ambassadors, including B&G’s Tiphaine Palant (pictured 2nd from right) greatly helped to the success of the event and promotion of the new brand. |
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> Canada> Barton & Guestier at "BORDEAUX FÊTE LE VIN" From August 27 to 30th B&G Bordeaux wine and Château de Goëlane were present at the 3rd edition of this well-known wine festival held in Québec city in presence of Mr. Alain Juppé, Mayor of the city of Bordeaux (also former Prime Minister). Clémentine Quéraux, B&G Sales Manager for Canada, as well as Charton Hobbs sales reps helped to serve the wines to the over 50.000 visitors people (vs 30.000 at the previous edition) that came to discover and enjoy the Bordeaux wines during the four days of the event. |
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Barton & Guestier wines are on the move in Germany. Numerous tastings and trainings have been realized by B&G’s Alexandra Vnukovskaya and Vranken-Pommery’s sales Force. On September 18th, Alexandra was at wine store "Eriks Weinscheuer" near Frankfurt a/Main, where winelovers can find Château Magnol, Les Charmes de Magnol, Thomas Barton Réserve Sauternes, B&G Réserve Pinot Noir, B&G Passeport Chateauneuf-du-Pape, Chablis, Sancerre, Médoc and Bordeaux Blanc. |
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On September 17th, a romantic food & wine pairing session took place at "Ericwine" in Hirschberg. All the B&G wines found their match! |
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On September 16th Alexandra was in Eschborn for a huge tasting at the Mercure Hotel! |
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On September 15th, Alexandra proposed a food & wine pairing tasting session for press and trade customers that took place at the Mercedes/Daimler showroom Unter den Linder in Berlin. Both food and B&G wines like Thomas Barton Sauternes and Château Magnol were very appreciated!
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In August, Alexandra was in Restaurant "Les Deux" Fünf Höfen for another Food & Wine pairing session for trade and press. More information and beautiful pictures in the article of Mrs. Petra Hammerstein. |
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> Ireland> Barton & Guestier in the K-Club Cookbook B&G Winemaker Laurent Prada and Brand Ambassador Tiphaine Palant were present during the 25th anniversary celebration of the K-Club and the launching of the K Club Cookbook on October 15th. The book, written by K Club’s Executive Chef Finbarr Higgins, shows more than recipes, because it is also featuring the members of the staff of the K-Club and its loyal suppliers like Barton & Guestier! Laurent Prada even received a sample dedicated by Finbarr! US Ambassador H.E. Kevin O’Malley, Guest of Honour, K-Club management and another 150 invitees enjoyed the B&G Premium Sparkling Chardonnay and Barton & Guestier Bordeaux Red, the K-Club house wines! |
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The link between Barton & Guestier and the K-Club dates back to 1831 when Hugh Barton bought the property of Straffan Park where he built Straffan House for his family. This is today the eastwing of the famous Kildare Hotel, hosting the K-Club. The event was commented in numerous articles in the press and on social media! Press links: Twitter: The Tasteie Facebook: Cork University Press |
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Thomas Barton Réserve Margaux was one out of 8 wines selected for the trade conference organised by the Médoc Wine Council in Osaka last October. Mr. Satoru Mori, Chef Sommelier of the Conrad Hotel in Tokyo was the guest speaker. |
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> Malaysia> 50th Anniversary celebration On the occasion of its 50th anniversary, Genting Resort invited Chef Frédéric Prouvoyeur and Solange Galan for their celebration dinners and special staff trainings from August 7 to 10th, 2015. The Genting Resort offers a huge choice of hotels, restaurants, entertainment, shopping and much more. |
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In The Olive, Resort World Genting’s fine dining restaurant, over 180 guests enjoyed the 6 course-dinners, that were all carefully prepared by Chef Frédéric and over 130 members of the staff enjoined Solange’s training sessions. |
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B&G Passeport Chablis, Sancerre, Côtes de Provence, Thomas Barton Réserve Graves Blanc, Saint-Emilion, Margaux, Sauternes and Château Magnol are available on the wine menu lists and in the various shops.
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Villa Médici, one of the trendy places in Lagos, was the theatre for a fine wine dinner for VIP trade customers and press in presence of B&G’s Philippe Marion and Petra Frebault on July 8. Guests were welcomed with a glass of B&G Nectarose and the 5-course fine dinner was accompanied by B&G Réserve varietals, Thomas Barton Réserve wines and Château d’Arcins. |
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The next day a special training was organised for the B&G Brand Builders, consisting of members of the sales force of B&G distributors and trade customers.
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B&G Réserve wines are widely available in Lagos supermarkets with great visibility. In the open markets Trade Fair and Oke Arin, B&G wines are proposed with free sunglasses inside.
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Barton & Guestier wines are proud to be in Russian’s famous store chain KRASNOE & BELOE (Red & White) which counts today over 2000 outlets all over the country. B&G’s Alexandra Vnukovskaya was in Tcheliabinsk, hometown of the famous chain, for a staff training! B&G Passeport, The Pairing Collection and many other wines met great success. |
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Over 500 trade partners attended the wine fair organised by ADCO, B&G’s distributor in Turkey. The fair took place at the Four Seasons Hotel in Istanbul on September 3rd. Château Magnol, Les Charmes de Magnol Bordeaux Blanc, Cuvée Spéciale and B&G Sparkling wines presented by B&G’s Alexandra Vnukovskaya were highly appreciated. |
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> B&G VOUVRAY IN WINE ENTHUSIAST GUIDE TO WINE & FOOD Wine Enthusiast magazine has released its Guide to Wine & Food Pairing and Barton & Guestier is sponsoring the Aromatic White Wines for this guide with B&G Passeport Vouvray which recently obtained a BEST BUY! The Food & Wine Pairing Series is made up of 8 downloadable sections in printable PDF format each covering a different wine style, from Light White wines to Champagne and Sparkling wines. Each section will contain 6 recipes for the home cook and feature pairings from top rated chefs, sommeliers and Wine Enthusiast experts. The series is sure to become a go-to resource in the reader’s kitchen for years to come and provides Barton & Guestier with a permanent place there as well. |
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> BOSTON ARTS BOSTON Barton & Guestier's sponsorship of the Arts Boston 40th Anniversary party that took place in the beautiful Opera house, was a big success. The event featured all of artistic organizations in Boston, e.g. theatre, dance, music companies, as well as all of the major museums. Barton & Guestier was the exclusive wine sponsor. Over 200 guests were served Chateau Magnol, Charmes Blanc, and Sparkling Blanc de Blancs at the 2 bars. In addition, Chris Ferraro, B&G USA Sales Manager manned a blind tasting table featuring two whites and two reds. The guests really enjoyed the challenge of guessing which varietal they were drinking. The table also gave B&G the great opportunity to connect with the guests and hand some B&G Passeports as well as "Where To Buy" flyers. |
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> BOSTON BATTLE OF THE BURGER
For the 2nd year in a row, Barton & Guestier was the exclusive sponsoring wine at the Battle of the Burger in Boston. 30 burger finalists, along with returning champion and publisher’s choice, prepared 32 unique burgers including samples for guests. While tasting the burgers, guests refreshed their palates at one of the B&G dedicated wine bars.
This year B&G extended its participation to The Cue, Boston’s largest barbeque tasting and mixologist competition event. Guests enjoyed savory items from over 15 restaurants along with cocktails crafted by eleven of the city’s most talented mixologists, and of course B&G wines.
Between the two nights, more than 2800 guests gathered at the events as well as the various restaurants’ personnel and chefs, bringing the total exposure of Barton & Guestier wines to over 3,000 people. B&G Côtes de Provence was a massive hit!
In addition to the attendees, over 30 VIP guests, including buyers, sales staff and executives from B&G wholesalers, such as United Liquors, Ruby Wine and Kappy’s attended B&G’s booth where Chris Ferraro was serving the wines.
> MIAMI
On Saturday September 19th, Ocean Drive Magazine, a luxury publication spotlight on Miami’s best celebrities, events, fashion, style, fine dining, culture and philantrophy, kicked off Fall Fashion. This year, the annual September Fall Fashion issue celebration, was hosted by its September cover star, supermodel Kate King (Dolce & Gabbana’s). Editor in Chief, Jared Shapiro welcomed Kate to fête the glossies debut which also commemorated the opening of CAFÉ NIKKI. At the event many Miami VIPs including Gigi Goldberg sipped cocktails by New Amsterdam Vodka and savored B&G wines La Villa Barton Côtes de Provence Rosé and Les Charmes de Magnol Bordeaux Blanc while enjoying treats from Café Nikki, including delicious croissants while listening to the sultry sounds of DJ Felipe Kaval. |
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In October, the Men’s issue with Dwayne Wade on the cover, included an advertising on B&G’s Château Magnol. |
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