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Tiphaine Palant
Trade Developper & Area Manager

Upon your arrival, what was your first impression of the B&G brand image?
In my previous jobs, I could see quite often B&G in my markets and perceived it as an elegant and qualitative brand with a strong heritage.
This image got reinforced when I arrived in Château Magnol. There I could really perceive the identity of the brand, the impact of its strong heritage combined with its ability to think ahead and follow market trends.

How is that brand-image of B&G today?
From the comments I got during my visit on trade B&G is really perceived as an historical French brand offering qualitative wines. Actually the best brands ambassadors are people who have stayed at Chateau Magnol. They have such a great souvenir of the warm welcome they received from the staff, Solange's lessons, and of course Chef Frederic's cuisine!
It's very interesting to see how such an old brand can go through the years without being outdated, and it is quite a performance to be able to keep up with your historical followers and seduce new customers at the same time.

Where do you see the most possibilities of development?
There are always possibilities of development either in terms of image, communication or sales, which I can easily think about for my markets, especially in Ireland. Indeed we have just changed our distributor to join the dynamic company Richmond. I really believe in this new partnership to work on these three sides of development.

What has been your biggest satisfaction so far?
It's always a satisfaction to organize wine tastings and getting the opportunity to present the wine and the work done by our winemakers.
These events are moments of exchanges with customers which always bring satisfaction.

What is your best travel souvenir? And the worst?
Every travel has its lot. I love travelling and best souvenir comes from meet up with customers. The bad ones are infrequent and would come from unexpected events. However these are always good occasions to laugh or develop new skills. Such as changing wheels and many more.

A favourite market?
Ireland and Belgium are two different markets which complete each other very well. I am very pleased to look after those markets, though I have to say I quite miss the dynamism of the UK market and the habits I developed on the Dutch one.

What is your favourite B&G wine?
If I have to pick one, it would be Chateau Magnol. I really enjoy this fruity and souple style it's the perfect example of B&G work: linking the knowledge of strong tradition in winemaking to a modern and pleasant style of wine.

Tiphaine Joined Barton & Guestier in September as Brand ambassador for Ireland and Belgium. She is coming from a negociant in the Corbières region where she used to be in charge of Western Europe markets. Graduated from a French business school with a speciality in operational marketing and international negotiation, she speaks, English, Spanish and has some basic Russian. Tiphaine loves travelling, do-it-yourself activities, reading, fitness for sport and discovering new wines.