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> TFWA CannesOver 6700 visitors attended world's first Duty Free and Travel Retail's global gathering in Cannes' Palais des Festivals last October. For the B&G Duty Free team, it was another great occasion to meet key-customers from all over the world and to show some new wines and exclusive Duty Free giftpacks. |
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On this occasion, Barton & Guestier also invited its customers for two prestigious dinners on Monday and Tuesday night at Le Voilier Restaurant located on La Croisette. |
Barton & Guestier was also sponsoring the various "networking" events, such as TFWA Golf and Pétanque Tournaments and the TFWA Charity Run, with magnums of Château Magnol, Thomas Barton Réserve Privée in its luxury giftpacks and Charmes de Magnol in canisters. |
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Barton & Guestier is also official sponsor of the Drinks International Travel Retail Awards. Philippe Marion had the honour to present the "Best Ferry / Cruise Line Drinks Retailer of the Year award. |
> BelgiumExcellent visibility for B&G Sparkling Chardonnay & Rosé at the Wellington Golf Club in Oostende where they are the players' preferred wines to celebrate victories! |
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B&G Réserve, Thomas Barton, Les Charmes de Magnol and B&G Cotes de Provence Rosé were enjoyed on special tasting at Delsart's new liquor store earlier this year. A great team is at the disposal of all the customers and a lot of communication is done on the Beer, Wine and Coffee on the Fanpage of the company.
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This Barton & Guestier Côtes du Rhône wine was also selected by French Chef Pascal Borrel of the Restaurant Le Fanal in Banyuls sur Mer to accompany one of his famous recipes, also featured on Gastronomie TV (in French) http://www.gastronomie-tv.fr/chaine-videos-grands-chefs/nos-recettes/#/tartare-de-poisson-de-la-peche-locale-creme-emulsionnee-de-lait-de-coco-et-concombre.
Vol 920 social media: Twitter - Facebook - Youtube - Instagram
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B&G's Education Manager Solange Galan was present in Nova Scotia for a huge promotion program for Barton & Guestier wines last September. |
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The week started with a special opening dinner "Wines of France" at the Prince George Hotel, where Solange was one of the guestspeakers, presenting Barton & Guestier and commenting the food and wine pairing with Les Charmes de Magnol Médoc and Bordeaux Blanc to around 100 VIP invitees. |
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Thursday 25th of September started with a presentation to the press of Barton & Guestier Côtes de Provence Rosé, Rosé d'Anjou, Côtes du Rhône, Château Magnol and Les Charmes de Magnol Médoc and Bordeaux Blanc. All were very much appreciated by the bloggers and journalists. |
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Then followed the Retail Product Specialist Training where 30 members of the NSLC staff learned more about the various wines on sale. |
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The day finished with a Gala Dinner attended by 600 people and where Château Magnol was in the spotlight. A raffle allowed 2 of the attendants to win a trip to Château Magnol! The dinner featured Barton & Guestier Sauternes and of course Château Magnol. |
Friday morning was dedicated to the On Premise customers for Barton & Guestier wines and in the afternoon it was time for the Grand Consumer tasting of the Port of Wine Festival where Château Magnol, Les Charmes de Magnol Médoc and Bordeaux Blanc, B&G Passeport Saint-Emilion, Sauternes and Côtes de Provence Rosé were on tasting. |
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During all the week a giant display (350 cases stacked) offered 1 bottle of Barton & Guestier Passport Bordeaux Red for free to any customers buying a bottle of wine! |
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> OntarioChâteau Magnol is available for tasting for all the consumers at the LCBO stores. Enomatics allow the wines to be served at the right temperature. In addition, a huge floor stack creates extra visibility for all the wines on tasting. |
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> New Brunswick - MonctonThe Delta Hotel in Moncton was the theater of a prestigious French Winemaker Dinner on October 30th. The Pairing Collection Salmon & Trout was served at the aperitif and the Barton & Guestier Passport Sancerre, Macon-villages, Graves, Margaux and Saint-Emilion were served with the different courses of the prestigious dinner. |
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During the following weekend almost 5000 people attended the Moncton Wine Festival where trade and consumers had a great time enjoying the wine, food and lifestyle activities. The wines of the Pairing Collection were highly appreciated by the visitors. |
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> CyprusHuge instore activities with high volume off-trade accounts on Cyprus were glass dispensers create visibility and generate immediate trial for Barton & Guestier wines. In addition B&G's distributor PPD works hand in hand with the Cyprus Sommeliers Association. This year a competition (written and oenology exams based on ASI rules and regulation) for all the members was set up and the winner was offered a trip to Château Magnol! |
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Château Magnol is on the shelves at some famous places in France:
at Drugstore Publicis located at the Champs Elysées in Paris.
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...also in Saint Tropez at Cave Jeroboam
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and in Cannes at the Hôtel Majestic (5*) and La Petite Maison de Nicole
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And of nationwide at France's most famous wine cellar chain: NICOLAS with a special mention for the Nicolas store based at Place Madeleine where Mr. Ariès & Mr. Oger arranged for a special presentation for the entire selection of B&G wines: Les Charmes de Magnol Médoc and Bordeaux white, Thomas Barton Réserve and Château Magnol.
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It was at Nicolas stores in Paris, Marseille, La Baule, Toulouse and Lyon that Ignacio Marcos, B&G Sales Manager (pictured) assured the Special Tasting sessions of B&G wines for local VIP customers of the chain. |
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In Lille in the north of France, it was during the Alliance Cru Bourgeois tasting that Château Magnol was presented to the crowd by Carla and Arnaud (pictured) from one of B&G's French distributor sales forces.
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Château Magnol, Les Charmes de Mangol and Thomas Barton Réserve wines are also available in Blanquefort's wine cellar "Vin & Houblon". Owner William Lalanne (pictured) creates great visibility in the shop-windows and instore, combined with special tastings on a regular basis.
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Tasting Les Caves de Mon Père - Brest
Huge success for B&G wines during the special sales week organised by Mr. & Mrs. Caroff, B&G's distributors in Brest (extreme West of France). 60.000 invitations for tasting taste were sent out to consumers and trade partners of the company. B&G's Petra Frebault (pictured) was present on the B&G booth where Prince Noir, B&G Réserve Varietals, Original B&G organic and B&G Sparkling were the most successful wines. Every day visitors participated in a raffle with a chance to win a prize offered by the participating suppliers. The top prize of the week was the trip to Château Magnol, offered by B&G.
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> GermanyBarton & Guestier Passport Bordeaux Red was on special offer at Kaufhof in Stuttgart. Consumers were invited to pair the wine with cheese. Promotional flyers and posters announced the efficient cross marketing operation! |
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> IrelandB&G's new distributor Richmond Marketing decided to take advantage of Barton & Guestier's entry in the TOP 50 of World's Most Admired Wine Brands by producing impactful neckhangers. All the wines of the B&G range will be equipped for the holiday period. The design is available upon request at petra.frebault@barton-guestier.com. |
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Barton & Guestier Margaux was at honour during the Wine & Sake dinner held in restaurant "Chez Olivier" in Tokyo. In addition to the saké, Mr. Isawa, the restaurant's Sommelier (pictured on the left below to gether with Mr. J.M. Lisner), selected Barton & Guestier Margaux, Château Beychevelle and Château Ferrande to pair with the various courses of the prestigious dinner. All the journalists, key-customers and members of the Japanese government enjoyed the outstanding food and wine combinations!
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Great brand activation for Barton & Guestier in Romania where B&G Cuvée Spéciale Red, White and Rosé were selected as pooring wines during the Forbes 500 Gala event. 800 guests consisting of top managers and entrepreneurs enjoyed the wines that were served by Sommelier Virgil. |
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B&G wines were also served at the E-Jobs VIP client movie screening event that hosted 100 top clients of the biggest on-line recruiting agency of the country. Food and wine pairing sessions take place at the best restaurants and huge instore tastings took place at Cora Hypermarkets in September and are continued all year long.
Tastings are the most efficient way to seduce and convince!
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In all the Krasnoe & Beloe stores (over 1500 stores in Russia), consumers get a cork-screw for free when they buy a bottle of B&G Réserve Varietals or Barton & Guestier Passport wines. The impactful operation is also announced on the website of the chain and will leave a great souvenir for all.
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Huge promotional activities by the Barton & Guestier USA team take place all over the US:
End October Chris Ferraro (B&G USA) was present at the James Beard Foundation Industry Night. The event co-organised with Boston Magazine featured Chef's tables from around New England, including Maine, New Hampshire, and the islands of Nantucket and Martha's Vineyard in addition to Boston. Between 200 and 300 invitees attended the event where Barton & Guestier was the official and only sponsoring wine.
In addition to serving the Sparkling Blanc de Blanc, Charmes de Magnol Bordeaux Blanc and Chateau Magnol at the bar, Chris set up a blind tasting. With three whites and three reds, he offered guests the opportunity to determine the varietal and to spot the Bordeaux Blend among the wines served: B&G Reserve Chardonnay, Sauvignon Blanc, Charmes Blanc, Reserve Merlot, Cabernet, and Chateau Magnol. The table was extremely popular with the guests and participating chefs. B&G Wine Tasting Guides, Wine Keys, Kool Bags, and Culinary Passports were offered to the participants.
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> BOSTON - FLOR eventAlmost 300 guests attended the event at FLOR, Boston's home carpet gallery, which celebrated a new product launch in cooperation with Boston Magazine. Chris Ferraro was there to serve B&G Réserve Cabernet Sauvignon and Chardonnay and handed out "where to buy" flyers for guests at the event. The wines were very much appreciated by all the guests, including dog Theo (pictured), who was brought in to show how comfortable and pet friendly the carpets are. Theo loved the spotlight and was a big hit with the crowd. He even posed with a bottle of Cabernet Reserve. |
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> BOSTON - Taste of WGBHOver 1000 people attended the Taste of WGBH (Boston based public media) on September 13th in Boston, an all day ticketed Food & Wine festival. Chris Ferraro showed the Château Magnol, Charmes de Magnol Médoc and Bordeaux Blanc. |
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> BOSTON - United Connoisseur's Division Fall TastingB&G's Massachusetts distributor United's Connoisseur Division held its Fall Tasting on September 15th in the Boston Harbor Hotel. The event was a resounding success for all Barton & Guestier wines presented by Chris Ferraro. Restaurant buyers, caterers, retailers and also board members were very enthusiastic about the quality of all the wines on tasting: B&G Réserve Chardonnay, B&G Sparkling, Passeport Côtes de Provence, Charmes de Magnol, Chateau Magnol, Bistro Pinot Noir, Thomas Barton Graves Blanc and Saint-Emilion. |
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> CHICAGO - Wine Spectator Luxe Home Chill EventFrank Weld (B&G USA) was at the 2014 Wine Spectator Luxehome Chill Event in Chicago on November 13th to present Barton & Guestier wines. This International Wine and Culinary event, organized by LuxeHome in partnership with Wine Spectator Magazine, features wines from worldwide paired with cuisine from distinguished Chicago chefs amidst the ambience of the world's largest collection of luxury boutiques for home building and renovation. All the B&G wines: B&G Réserve varietals, AOCs from the B&G Passeport range as well as the Sparkling wines were highly appreciated by all the visitors of the event. |
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![]() > ELMHURST - Doti Liquors 15th annual
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> NEW JERSEYBarton & Guestier Bordeaux Red and White the STAFF PICKS at the Wine Library Store in New Jersey. |
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> HARTFORD, CONNECTICUT - Fun Girls Night OutOn October 16th, B&G USA was the sponsor of the "Fun Girls Night Out" event in Hartford, Connecticut. The show featured food, wines, books, jewelry, lingerie... Basically everything that can be attractive to girls! Of course Fanny Van De Velde (B&G USA) poured... B&G Bistro Girls Night Out, what else? |
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> NEW YORK - Bordeaux Under One RoofFanny Van de Velde and Jamie Rodriguez from B&G USA were at the Bordeaux Under One Roof tasting held in the Meatpacking district of New York on November 13th. |
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Barton & Guestier Passeport Rosé d'Anjou was awarded Best Wine to accompany Venezuela's traditional Christmas dish "HALLACA"! |
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Merry Christmas to all! |
In October it was time for the Balade en France event, which is the annual rendez-vous for all Francophiles or persons willing to discover and learn more about French lifestyle through a selection of French products, wines and traditional dishes. B&G's distributor Finewines is one of the partners of the event and Barton & Guestier wines were thus the best choice to accompany the guests at this 5th edition of "Balade en France" (walk in France). The event took place in the Equatorial Hotel of Ho Chi Minh City and 1000 guests attended. |
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