ASSEMBLAGE Newsletter N°51 - December 2014
  Events & Markets

EDITORIAL
BY Philippe Marion

NEW BRANDS

HOT

EVENTS & MARKETS

PRESS REVIEW & AWARDS

GOOD PRACTICE

FOOD & WINE PAIRING

PEOPLE

AGENDA

B&G HISTORY

 
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Newsletter contact:
Petra Frebault

 

 > Duty Free

 

 > TFWA Cannes

Over 6700 visitors attended world's first Duty Free and Travel Retail's global gathering in Cannes' Palais des Festivals last October. For the B&G Duty Free team, it was another great occasion to meet key-customers from all over the world and to show some new wines and exclusive Duty Free giftpacks.

On this occasion, Barton & Guestier also invited its customers for two prestigious dinners on Monday and Tuesday night at Le Voilier Restaurant located on La Croisette.

Barton & Guestier was also sponsoring the various "networking" events, such as TFWA Golf and Pétanque Tournaments and the TFWA Charity Run, with magnums of Château Magnol, Thomas Barton Réserve Privée in its luxury giftpacks and Charmes de Magnol in canisters.

 

 

Barton & Guestier is also official sponsor of the Drinks International Travel Retail Awards. Philippe Marion had the honour to present the "Best Ferry / Cruise Line Drinks Retailer of the Year award.

 > Belgium

Excellent visibility for B&G Sparkling Chardonnay & Rosé at the Wellington Golf Club in Oostende where they are the players' preferred wines to celebrate victories!

 > Tasting at Delsart's new store

B&G Réserve, Thomas Barton, Les Charmes de Magnol and B&G Cotes de Provence Rosé were enjoyed on special tasting at Delsart's new liquor store earlier this year. A great team is at the disposal of all the customers and a lot of communication is done on the Beer, Wine and Coffee on the Fanpage of the company.

 > Canada

 > Québec

Barton & Guestier Passeport Côtes du Rhône "Les Galets" on board of FLIGHT 920 - VOL 920 !
This new B&G wine can be seen on Canadian television in "VOL 920", a reality show where 20 singles from Québec travel to 9 destinations. The show is broadcasted from September to December and over 1 million people are watching. Barton & Guestier Passport Côtes du Rhône can be viewed during various commercial spots and in 2 episodes, where the wine was tasted and appreciated by all the stars of the show.
The wines on the shelf carry an impactful neckhanger reminding the consumer of the presence of this award winning wine (Gold medal at Gilbert & Gaillard) in VOL 920.

This Barton & Guestier Côtes du Rhône wine was also selected by French Chef Pascal Borrel of the Restaurant Le Fanal in Banyuls sur Mer to accompany one of his famous recipes, also featured on Gastronomie TV (in French) http://www.gastronomie-tv.fr/chaine-videos-grands-chefs/nos-recettes/#/tartare-de-poisson-de-la-peche-locale-creme-emulsionnee-de-lait-de-coco-et-concombre.

Vol 920 social media: Twitter - Facebook - Youtube - Instagram

 

 > Nova Scotia - Halifax - Port of Wine Festival

     

B&G's Education Manager Solange Galan was present in Nova Scotia for a huge promotion program for Barton & Guestier wines last September.

The week started with a special opening dinner "Wines of France" at the Prince George Hotel, where Solange was one of the guestspeakers, presenting Barton & Guestier and commenting the food and wine pairing with Les Charmes de Magnol Médoc and Bordeaux Blanc to around 100 VIP invitees.

Thursday 25th of September started with a presentation to the press of Barton & Guestier Côtes de Provence Rosé, Rosé d'Anjou, Côtes du Rhône, Château Magnol and Les Charmes de Magnol Médoc and Bordeaux Blanc. All were very much appreciated by the bloggers and journalists.

Then followed the Retail Product Specialist Training where 30 members of the NSLC staff learned more about the various wines on sale.

The day finished with a Gala Dinner attended by 600 people and where Château Magnol was in the spotlight. A raffle allowed 2 of the attendants to win a trip to Château Magnol! The dinner featured Barton & Guestier Sauternes and of course Château Magnol.

Friday morning was dedicated to the On Premise customers for Barton & Guestier wines and in the afternoon it was time for the Grand Consumer tasting of the Port of Wine Festival where Château Magnol, Les Charmes de Magnol Médoc and Bordeaux Blanc, B&G Passeport Saint-Emilion, Sauternes and Côtes de Provence Rosé were on tasting.
The winemaker's brunch with management teams of NSLC on Saturday morning was followed again by another Grand Consumer Tasting.

During all the week a giant display (350 cases stacked) offered 1 bottle of Barton & Guestier Passport Bordeaux Red for free to any customers buying a bottle of wine!

 > Ontario

Château Magnol is available for tasting for all the consumers at the LCBO stores. Enomatics allow the wines to be served at the right temperature. In addition, a huge floor stack creates extra visibility for all the wines on tasting.

 > New Brunswick - Moncton

The Delta Hotel in Moncton was the theater of a prestigious French Winemaker Dinner on October 30th. The Pairing Collection Salmon & Trout was served at the aperitif and the Barton & Guestier Passport Sancerre, Macon-villages, Graves, Margaux and Saint-Emilion were served with the different courses of the prestigious dinner.

During the following weekend almost 5000 people attended the Moncton Wine Festival where trade and consumers had a great time enjoying the wine, food and lifestyle activities. The wines of the Pairing Collection were highly appreciated by the visitors.

More information on the winefair

 > China

Château Magnol was presented on the Decanter booth at ProWine in Shanghai.
Bronze Medal winner at the latest Decanter Asia Wine Awards competition, the wine was tasted and appreciated by thousands of visitors. Château Magnol is also on advertising on a regular basis in the famous Decanter Magazine.

     

 > Cyprus

Huge instore activities with high volume off-trade accounts on Cyprus were glass dispensers create visibility and generate immediate trial for Barton & Guestier wines.

In addition B&G's distributor PPD works hand in hand with the Cyprus Sommeliers Association. This year a competition (written and oenology exams based on ASI rules and regulation) for all the members was set up and the winner was offered a trip to Château Magnol!
The launch of the competition was also announced to the press during a special press event.
This year's winner Ms. Elena-Diana Gheorghinete came to Château Magnol in November in company of members of the PPD-team and other customers.

 > France

Château Magnol is on the shelves at some famous places in France:

at Drugstore Publicis located at the Champs Elysées in Paris.

...also in Saint Tropez at Cave Jeroboam

and in Cannes at the Hôtel Majestic (5*) and La Petite Maison de Nicole

And of nationwide at France's most famous wine cellar chain: NICOLAS with a special mention for the Nicolas store based at Place Madeleine where Mr. Ariès & Mr. Oger arranged for a special presentation for the entire selection of B&G wines: Les Charmes de Magnol Médoc and Bordeaux white, Thomas Barton Réserve and Château Magnol.

It was at Nicolas stores in Paris, Marseille, La Baule, Toulouse and Lyon that Ignacio Marcos, B&G Sales Manager (pictured) assured the Special Tasting sessions of B&G wines for local VIP customers of the chain.

In Lille in the north of France, it was during the Alliance Cru Bourgeois tasting that Château Magnol was presented to the crowd by Carla and Arnaud (pictured) from one of B&G's French distributor sales forces.

Château Magnol, Les Charmes de Mangol and Thomas Barton Réserve wines are also available in Blanquefort's wine cellar "Vin & Houblon". Owner William Lalanne (pictured) creates great visibility in the shop-windows and instore, combined with special tastings on a regular basis.

Tasting Les Caves de Mon Père - Brest

Huge success for B&G wines during the special sales week organised by Mr. & Mrs. Caroff, B&G's distributors in Brest (extreme West of France). 60.000 invitations for tasting taste were sent out to consumers and trade partners of the company. B&G's Petra Frebault (pictured) was present on the B&G booth where Prince Noir, B&G Réserve Varietals, Original B&G organic and B&G Sparkling were the most successful wines. Every day visitors participated in a raffle with a chance to win a prize offered by the participating suppliers. The top prize of the week was the trip to Château Magnol, offered by B&G.

 > Germany

Barton & Guestier Passport Bordeaux Red was on special offer at Kaufhof in Stuttgart. Consumers were invited to pair the wine with cheese. Promotional flyers and posters announced the efficient cross marketing operation!

 > Ireland

B&G's new distributor Richmond Marketing decided to take advantage of Barton & Guestier's entry in the TOP 50 of World's Most Admired Wine Brands by producing impactful neckhangers. All the wines of the B&G range will be equipped for the holiday period. The design is available upon request at petra.frebault@barton-guestier.com.

 > Japan

Barton & Guestier Margaux was at honour during the Wine & Sake dinner held in restaurant "Chez Olivier" in Tokyo. In addition to the saké, Mr. Isawa, the restaurant's Sommelier (pictured on the left below to gether with Mr. J.M. Lisner), selected Barton & Guestier Margaux, Château Beychevelle and Château Ferrande to pair with the various courses of the prestigious dinner. All the journalists, key-customers and members of the Japanese government enjoyed the outstanding food and wine combinations!

 > Qatar

B&G Réserve Chardonnay was selected pouring wine on board of all flights of Qatar Airways. This airline was elected 2nd best of the world in 2013 and 2014 and is famous for its excellent service on board!

 > Romania

Great brand activation for Barton & Guestier in Romania where B&G Cuvée Spéciale Red, White and Rosé were selected as pooring wines during the Forbes 500 Gala event. 800 guests consisting of top managers and entrepreneurs enjoyed the wines that were served by Sommelier Virgil.

B&G wines were also served at the E-Jobs VIP client movie screening event that hosted 100 top clients of the biggest on-line recruiting agency of the country. Food and wine pairing sessions take place at the best restaurants and huge instore tastings took place at Cora Hypermarkets in September and are continued all year long.
Tastings are the most efficient way to seduce and convince!

 > Russia

In all the Krasnoe & Beloe stores (over 1500 stores in Russia), consumers get a cork-screw for free when they buy a bottle of B&G Réserve Varietals or Barton & Guestier Passport wines. The impactful operation is also announced on the website of the chain and will leave a great souvenir for all.

 > United Arab Emirates

Excellent visibility for Barton & Guestier wines in the Emirates where they benefit of a permanent wall display under the brand's international signature "Wine & Dine, it's B&G time!".

 > USA

Huge promotional activities by the Barton & Guestier USA team take place all over the US:

 > BOSTON - James Beard Foundation Industry Night Celebration

End October Chris Ferraro (B&G USA) was present at the James Beard Foundation Industry Night. The event co-organised with Boston Magazine featured Chef's tables from around New England, including Maine, New Hampshire, and the islands of Nantucket and Martha's Vineyard in addition to Boston. Between 200 and 300 invitees attended the event where Barton & Guestier was the official and only sponsoring wine.

In addition to serving the Sparkling Blanc de Blanc, Charmes de Magnol Bordeaux Blanc and Chateau Magnol at the bar, Chris set up a blind tasting. With three whites and three reds, he offered guests the opportunity to determine the varietal and to spot the Bordeaux Blend among the wines served: B&G Reserve Chardonnay, Sauvignon Blanc, Charmes Blanc, Reserve Merlot, Cabernet, and Chateau Magnol. The table was extremely popular with the guests and participating chefs. B&G Wine Tasting Guides, Wine Keys, Kool Bags, and Culinary Passports were offered to the participants.

 > BOSTON - FLOR event

Almost 300 guests attended the event at FLOR, Boston's home carpet gallery, which celebrated a new product launch in cooperation with Boston Magazine.

Chris Ferraro was there to serve B&G Réserve Cabernet Sauvignon and Chardonnay and handed out "where to buy" flyers for guests at the event. The wines were very much appreciated by all the guests, including dog Theo (pictured), who was brought in to show how comfortable and pet friendly the carpets are. Theo loved the spotlight and was a big hit with the crowd. He even posed with a bottle of Cabernet Reserve.

 > BOSTON - Taste of WGBH

Over 1000 people attended the Taste of WGBH (Boston based public media) on September 13th in Boston, an all day ticketed Food & Wine festival. Chris Ferraro showed the Château Magnol, Charmes de Magnol Médoc and Bordeaux Blanc.

 > BOSTON - United Connoisseur's Division Fall Tasting

B&G's Massachusetts distributor United's Connoisseur Division held its Fall Tasting on September 15th in the Boston Harbor Hotel. The event was a resounding success for all Barton & Guestier wines presented by Chris Ferraro. Restaurant buyers, caterers, retailers and also board members were very enthusiastic about the quality of all the wines on tasting: B&G Réserve Chardonnay, B&G Sparkling, Passeport Côtes de Provence, Charmes de Magnol, Chateau Magnol, Bistro Pinot Noir, Thomas Barton Graves Blanc and Saint-Emilion.

 > CHICAGO - Wine Spectator Luxe Home Chill Event

Frank Weld (B&G USA) was at the 2014 Wine Spectator Luxehome Chill Event in Chicago on November 13th to present Barton & Guestier wines. This International Wine and Culinary event, organized by LuxeHome in partnership with Wine Spectator Magazine, features wines from worldwide paired with cuisine from distinguished Chicago chefs amidst the ambience of the world's largest collection of luxury boutiques for home building and renovation. All the B&G wines: B&G Réserve varietals, AOCs from the B&G Passeport range as well as the Sparkling wines were highly appreciated by all the visitors of the event.

 

 

 

 > ELMHURST - Doti Liquors 15th annual
     Holiday tasting

Frank Weld presented the Barton & Guestier wine range to the around 400 visitors of the tasting set up by Doti liquors, an independent retail store that has been in business for 40 years in the west suburban town of Elmhurst Illinois.
The wines were very much appreciated and Barton & Guestier Passport Côtes du Rhône was awarded "Best of Show" during the private tasting attended by VIPs.
Another great recognition of quality for B&G wines!

 > NEW JERSEY

Barton & Guestier Bordeaux Red and White the STAFF PICKS at the Wine Library Store in New Jersey.
A giant banner announced the promotion and inside the store managers created impactful displays resulting in excellent sales!

 > HARTFORD, CONNECTICUT - Fun Girls Night Out

On October 16th, B&G USA was the sponsor of the "Fun Girls Night Out" event in Hartford, Connecticut. The show featured food, wines, books, jewelry, lingerie... Basically everything that can be attractive to girls! Of course Fanny Van De Velde (B&G USA) poured... B&G Bistro Girls Night Out, what else?
All the girls attending the show adored the wine and the label!

> NEW YORK - Bordeaux Under One Roof

Fanny Van de Velde and Jamie Rodriguez from B&G USA were at the Bordeaux Under One Roof tasting held in the Meatpacking district of New York on November 13th.
In the afternoon numerous buyers from Liquor Stores, restaurant owners and a lot of bloggers and journalists visited the fair and in the evening the event was open to consumers. The wines on tasting were Château Magnol 2011, Les Charmes de Magnol Médoc and Bordeaux White 2013, as well as Château Haut Lagrange "Imported by Barton & Guestier".

 > Venezuela

Barton & Guestier Passeport Rosé d'Anjou was awarded Best Wine to accompany Venezuela's traditional Christmas dish "HALLACA"!

Read all the details

Merry Christmas to all!

> Vietnam

Around 400 people attended the "Cocktail de Rentrée" event at the Sofitel Saigon Hotel last September. The yearly event is organized by the French Chamber of Commere and Barton & Guestier was the official wine sponsor. B&G Cuvée Spéciale, B&G Passport Vouvray and Côtes deProvence were the pouring wines during the event. Participants also had the occasion to buy the bottles. Special booklets with tasting notes were at the disposal of the attendants. The winner of a lucky draw won a bottle of Thomas Barton Réserve Privée in its luxury giftbox.

In October it was time for the Balade en France event, which is the annual rendez-vous for all Francophiles or persons willing to discover and learn more about French lifestyle through a selection of French products, wines and traditional dishes. B&G's distributor Finewines is one of the partners of the event and Barton & Guestier wines were thus the best choice to accompany the guests at this 5th edition of "Balade en France" (walk in France). The event took place in the Equatorial Hotel of Ho Chi Minh City and 1000 guests attended.
Thomas Barton Réserve and Fleur de Vigne were among the pouring wines of the event. Visitors also had the opportunity to buy the wines they liked most.

 
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