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Assemblage Newsletter N°44 - September 2012
New Brands

> Château Magnol 2010 celebration

For a couple of years (vintages of 2008 and 2009), Mother Nature put a halt to the development of the Château MAGNOL production.

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> Château Toinet Lavalade

AOC Saint-Emilion, Château Toinet Lavalade, joins the small range of Chateaux wines that benefit from the Barton & Guestier signature guaranteeing a quality wine.

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> B&G Passeport roll-up banner

To increase visibility in shops, supermarkets or to optimize impact during tastings or presentation, Barton & Guestier proposes this B&G Passeport roll-up banner.

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Events & Markets

> CHINA

Barton & Guestier wines benefit from an excellent visibility, impactful promotions, training and tasting sessions, since their launch in 2011 on this huge market by the C&D Company.

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> NIGERIA

It was a very rainy open market visit for B&G's Philippe Marion and Olivier Marc, accompanied by Paul Wilson and Brian Munro to Oke Arin on Lagos Island.

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> USA

Numerous cross marketing operations were implemented all over the US following the lauch of the new range "The Pairing Collection". Shop-owners and store managers confirmed their interest in the idea of making food and wine pairing easy for their clients.

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> TRINIDAD

"Take me to Paris" was the special operation created on the occasion of Bastille Day by B&G's distributor Bryden & Sons.

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> GERMANY

To assure a successful launch of the B&G Passeport range all over Germany, B&G's distributor Mack & Schühle set up a special incentive for all the store managers nation wide.

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> NETHERLANDS

B&G Reserve Chardonnay and Merlot were the pouring wines selected by the French Ambassador himself during the Bastille Day celebration at the French Embassy in The Hague.

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> IRELAND

Instore tastings, food & wine pairing sessions, special promotions and PR events are organised all over Thomas Barton home country by Marine Legoupil, B&G Brand Ambassador based in Dublin.

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> MALTA

B&G Passeport Rosé d'Anjou was on advertising in the Maltese Sunday's Taste Magazine, which is distributed with the leading Sunday newspaper Times of Malta.

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> KAZAKHSTAN

Creating loyalty to Barton & Guestier wines was the main goal at the Wine Festival organized by B&G's distributor Kazakhstan Commerce in Karaganda on June 12th.

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> RUSSIA

Great promotions, visibility and advertising for B&G wines in the Russian regions with the "gold medallion" neckhangers, announcing the cross marketing operations with ADAMS jewelry stores.

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> UKRAINE

Thanks to numerous PR events organized by B&G's distributor Vinfort, B&G wines are more and more available to consumers in On and Off Trade all over the country.

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New Awards

Discover all the 2012 awards!

Château Magnol 2009
Silver Medal - Vinalies 2012 (France)
Bronze Medal - Decanter World Wine Awards 2012 (UK)
Bronze Medal - International Wine & Spirit Competition 2012 (UK)
*** Three Stars - Decanter Cru Bourgeois Blind Panel tasting (UK)

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Fresh from the Press

September 2012 issue

Thomas Barton Réserve Saint Emilion 2010

Wine Enthusiast - Buying Guide: 88

"Some wood aging gives this Merlot-dominated wine a full structure, with attractive tannins and juicy black fruits. It is ripe, full-bodied and very approachable now."

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Editorial by Philippe Marion

> B&G. Love letters
    from France!

More than ever food and wine pairing is popular. Literally thousands of websites with recipes and wine suggestions have seen the daylight over the past few years and more and more new food events are followed by an incredible number of wine enthusiasts.

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Hot

> ESTONIAN BEAUTIES
    AT CHATEAU MAGNOL!

The last week of July was very hot at Château Magnol during the filming of the third Estonian reality show "La Maison du Vin" or if you are fluent in Estonian "Elu Veinimosas".

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Good Practice

> GRAPES ON LINE:
    FOLLOW THE B&G BUNCHIES
    ON FACEBOOK

When we enjoy a glass of wine we don't often think about how the nectar got into the bottle nor what the grapes looked like in the early spring.

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Tasting

25 years of Culinary Adventures with Chef Frederic at Château Magnol!

Chef Frederic Prouvoyeur is known to many of Barton & Guestier's customers worldwide. He joined the company in 1987 as Executive Chef of Château Magnol.

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People

> INTERVIEW With...

Marina JULIEN
B&G Brand Manager / Duty Free Travel Retail Manager

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Agenda

Meet B&G at the following events.
Schedule meetings or announce your presence right now, by clicking on the links.

October 21-26, 2012
TFWA
Cannes - France
Booth N°42 - Yellow Village

B&G contacts:

Philippe Marion

Marina Julien

February 11-15, 2013
Prodexpo
Moscow - Russia

B&G contact:

Alexandra Vnukovskaya

March 20, 2013
France Under One Roof
London - United Kingdom

B&G contact:

Ignacio Marcos

March 24-26, 2013
Prowein
Düsseldorf - Germany

B&G contacts:

Ignacio Marcos

Philippe Marion

March 2013
TANG JIU HUI 2013
Chengdu - China

B&G contact:

Carlos Varela

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B&G History

Although often referred to as boring and irrelevant, history, and especially the history of Barton & Guestier is passionate and rich. Almost three centuries of wines, labels, markets, people and passion...

Discover hereafter some B&G advertising campaigns of the last century!

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87, rue du Dehez - Chateau Magnol - 33290 Blanquefort - France
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