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Assemblage Newsletter N°43 - June 2012
New Brands

> B&G PASSEPORT - WORLDWIDE LAUNCH

Covering 19 appellations from the six main wine-growing regions, the B&G Passeport range is a true invitation to travel to France and to allow consumers to discover all the great French vineyards.

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> THE PAIRING COLLECTION

"Wine and food pairing made simple", is the slogan of this newly introduced range in the USA last April. For consumers it is often difficult to make a choice when it comes to bringing a bottle home for a dinner or barbecue. The Pairing Collection with its 5 attractive and "sensitive" labels makes it easy!

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> ORIGINAL B&G ROSÉ

Barton & Guestier's organic wine range is now complete with Original B&G Rosé!

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Events & Markets

> TRINIDAD

The Tourism Development Company (TDC) of Trinidad and Tobago partnered with B&G's importer and distiributor AS Bryden & Sons to host an important wine tasting "Taste TNT".

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> BRAZIL

Tastings and visibility all over Brazil in supermarkets, specialized stores and restaurants...

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> GERMANY

Winning - winning was the key word for the simple and efficient incentive program run by B&G's distributor Mack & Schuhle.

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> IRELAND

B&G Brand Manager Marine Legoupil organises tastings and events with wine & food pairing demonstrations all over Ireland to promote Thomas Barton Reserve and Barton & Guestier wines.

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> POLAND

Huge visibility for theB&G Reserve range in Poland...

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> NETHERLANDS

B&G Reserve Varietals and B&G Passeport AOC wines are now listed at the 400 C-1000 supermarkets.

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> CANADA

Clémentine Quéraux, B&G Sales Manager Canada was present as the host during the Thomas Barton winemaker dinner in the Castel des Pres Restaurant in Trois Rivières, Québec on May 3rd.

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> USA

Who drinks B&G Chateauneuf du Pape at Disney in Florida?

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> CHINA

The official launch of Barton & Guestier wines in China was accompanied by numerous consumer PR actions, advertising campaigns, publicity at airports and press conferences...

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> INDONESIA

Very original ceiling lightboxes at Dian Duty Free Shop at Jakarta airport!

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> KALININGRAD

Great presence of almost all Varietal and AOC wines of Barton & Guestier on the shelves of Kalingrad's supermarket stores Viktoria and Vestor.

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> RUSSIA

Barton & Guestier wines were present during the "Carte des Vins" wine fair and at ProdExpo in Moscow on the booth of Rotor House, B&G's importer.

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> JORDAN

The Indo Chine restaurant of the 5-star Hyatt Hotel in Ammam was the theatre of a Barton & Guestier wine dinner...

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> CYPRUS

Good instore visibilty and tastings of Barton & Guestier wines all over the island - e.g. in the the Wine Match Cava store where approx. 30 guests attended the special evening.

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> DUTY FREE

On April 5th, B&G's Flying Wine Connaisseur Program left Château Magnol to arrive in Hamburg, where German speaking Astrid Weissenborn, B&G's interim Education and Chateau Magnol manager, realized a special training at B&G's Travel Retail partner Gebr Heinemann.

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> VINEXPO HONG KONG

From May 29 to 31st, Carlos Varela, B&G Sales Manager Asia and Philippe Marion, B&G Sales & Marketing Director met numerous Asian customers and prospects on the B&G booth.

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New Awards

Thomas Barton Reserve Saint-Emilion 2010
Gold Medal - Sélections Mondiales Canada 2012

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Fresh from the Press

Thomas Barton Reserve Bordeaux 2006

BEST BUY

DECANTER TAIWAN

The publication also included an interview with Carlos VARELA, B&G Sales Area Manager Asia, now based in Shanghai.

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Editorial by Philippe Marion

> BE CURIOUS!

Our company founder Thomas Barton was a pioneer, an adventurer and a man with a vision.
Above all he was curious! His curiosity brought him to discover other countries, of which France, and also other trade goods than sheep-wool... wines!
Once settled in Bordeaux, he became curious about wines, not only about how to trade them, he became a Chateau owner and learned about growing grapes and making wines.
His curiosity lead him to learn and to improve whatever he undertook. After Thomas, new generations applied his strategy which proved to be successful.

Today, teasing people's curiosity and helping them to learn and discover about wines, is what we continue to do.

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Hot

> B&G PASSEPORT
    CÔTES DE PROVENCE IN
    MAGNUM AND
    DOUBLE-MAGNUM!

For consumers greatest pleasure and for the hot summer moments, B&G Passeport Côtes de Provence is now also availalable in Magnums and Double-Magnums.

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Good Practice

> USA: EASY PROMOTION WITH
    THE SEASON WINE RACKS

Thanks to a brilliant idea from the B&G USA team, the B&G Kool Racks, available in almost every wine store in the US, benefit a new outfit!

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Tasting

Food & Wine Pairing in Chef Fred's Cooking Class

Baltalkotorg sales managers and customers from Kaliningrad were the first group to take advantage of the new food & wine pairing sessions set up by Château Magnol's Chef de Cuisine Frédéric Prouvoyeur.

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People

> INTERVIEW With...

Hubert Surville
COO Barton & Guestier / Patriarche North America

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Agenda

Meet B&G at the following events.
Schedule meetings or announce your presence right now, by clicking on the links.

October 21-26, 2012
TFWA
Cannes - France

B&G contacts:

Philippe Marion

Marina Julien

November 16-18, 2012
Rendez-vous by Vinexpo
New York - USA

B&G contact:

Philippe Marion

February 11-15, 2013
Prodexpo
Moscow - Russia

B&G contact:

Alexandra Vnukovskaya

March 20, 2013
France Under One Roof
London - United Kingdom

B&G contact:

Ignacio Marcos

March 24-26, 2013
Prowein
Düsseldorf - Germany

B&G contacts:

Ignacio Marcos

Philippe Marion

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B&G History

Although often referred to as boring and irrelevant, history, and especially the history of Barton & Guestier is passionate and rich. Almost three centuries of wines, labels, markets, people and passion...

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87, rue du Dehez - Chateau Magnol - 33290 Blanquefort - France
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